[WEBINAR] Unlocking the Future of Lotteries & the Evolving Gambling Landscape

In an era of unprecedented challenges and rapidly shifting consumer expectations, the lottery market finds itself at a critical juncture. Economic uncertainties and intensifying competition within the betting and wagering landscape have created new generational contexts that demand the attention of lottery organizations. To maintain relevance and secure future growth, lotteries must embark on a journey of rediscovery, viewing their market environment through a fresh and innovative lens.

Join us on June 12 as we unveil a revitalized approach to leveraging lottery market segmentation. This thought-provoking session will explore:

• The transformative power of understanding the deep-seated motivations that drive people's betting and wagering decisions.
• Harnessing the potential of motivational triggers and overcoming barriers to captivate and engage new audiences.
• Strategically aligning lottery portfolios with the true desires and aspirations of the market.

This webinar is a must-attend event for lottery marketers seeking to take their market segmentation strategies to new heights. You will discover how to unlock the full potential of needs-based segmentation. Gain invaluable insights into identifying untapped audiences and captivating the next generation of lottery players, paving the way for sustainable growth within the category.

Access Recording

Registering will also ensure you receive a direct link to the recording once published, and notifications of future events or Ipsos thought leadership on this topic.