Wedding Bells And Digital Photography Solutions

Toronto, ON - According to a recent study conducted by Ipsos-Reid on behalf of the Canon Canada, among Canadians who have ever helped organize a wedding `either for yourself, a relative, or a friend', just under six-in-ten (58%) of all adults surveyed said they had helped organize a wedding. Among men surveyed, half (50%) said they had helped, among women two-thirds (67%) said they had helped organize a wedding.

These men and women were asked about specific wedding items they `would have wanted to improve most upon' if they were ever to help organize another wedding. Those listing specific items that could be improved upon, were then asked whether a digital camera and photo printer could have helped with the wedding planning or the day itself. In each case, the proportions saying "Yes" to an item were as follows: wedding day photographs (75%), flowers and decorations (69%), wedding day location (69%), bridesmaids dresses (61%), wedding cake (57%) and the wedding dress (51%).

These are findings of an Ipsos-Reid poll conducted on behalf of Canon Canada Inc. between February 8 and 10, 2005. The poll is based on a randomly selected sample of 1,000 adult Canadians from the Ipsos-Reid Online Panel. With a sample of this size, the results are considered accurate to within 177 3.1 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the 2001 Census data.

For more information on this news release, please contact:
Ray Kong
Ipsos-Reid
416.324.2106
[email protected]

Ipsos-Reid
Ipsos-Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos-Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos-Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada--including the Ipsos Trend Report, the leading source of public opinion in the country--all of which provide clients with actionable and relevant information. Ipsos-Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2004, Ipsos generated global revenues of e 605.6 million ($752.8 million U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.