Western Viewpoints On Personal Insurance Policies
Calgary, AB - Ipsos Reid was commissioned by Western Financial Group to undertake research with insurance policy holders in Western Canada (British Columbia, Alberta, Saskatchewan, Manitoba). A total of 1,272 respondents drawn from the Ipsos Online Canadian Panel completed an internet based questionnaire between June 14th and 19th, 2006. The final data were weighted to ensure a 50/50 split between rural and urban respondents. The margin of error for the study was +/- 2.7 percentage points 19 times out of 20
Most Important Services
Research participants were asked to rate the importance of key services that can be offered by insurance brokers. Three items emerged as being the most important in this analysis:
- Ensuring fairness of claims settlements (76% Very Important)
- Having competitive prices as a result of having a large selection of products and services (71% Very Important)
- Reviewing clients' policies annually to ensure the best coverage (69% Very Important)
Below is a complete list of the items tested:
Service Guarantee
The survey also investigated the viewpoints of insurance policy holders on service guarantees. A service guarantee is a set of promises from an insurance broker outlining the level of service customers can expect to receive and to which the broker can be held accountable. Nearly nine-in-ten (88%) of those participating in the Ipsos Reid study indicated that it would be important to them personally to be able to hold their insurance broker accountable through such a service guarantee (38% Very Important, 50% Somewhat Important).
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).
Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
