What is the world coming to? Navigating your brand through the Polycrises

Many thanks to all the friends and clients who joined us in Toronto for an exclusive panel discussion exploring insights from Ipsos Global Trends, one of the most ambitious research projects in Ipsos’ history.

Moderated by Steve Levy, our own experts Carla Flamer (Chief Client Officer), Ross Hugessen (SVP, Brand Health Tracking) and Karen Tilley (SVP, Client Officer) lead us through the three trends that are most relevant to marketing and insights professionals in Canada. 

• Trend One: The Data Dilemma – Navigating the intersection of Technology and Privacy
• Trend Two: Are you for Real? Brand authenticity and the new reality of brand purpose
• Trend Three: The ‘bittersweet’ truth of nostalgia marketing

GUEST PANELISTS

David Allard – Campari, VP of Marketing
Lisa Mack – TELUS, VP Brand
Mitch Joel – ThinkersOne, Founder
Greg Power – Weber Shandwick Canada, CEO
Leslie Golts – Unilever Canada, General Manager Beauty & Wellbeing Division
Laura Pearce – Google Canada, Head of Marketing