World Vision Holiday Giving Survey

Toronto, ON - A new Ipsos Reid survey conducted on behalf of World Vision Canada finds that eight in ten (84%) Canadians would prefer to receive a meaningful gift that would help someone else this holiday season rather than another traditional gift, like socks or a sweater. And while Canadians appreciate receiving holiday gifts from their employer, 75% would prefer a gift be given in their name to help a needy child instead of receiving a gift certificate.

A majority of Canadians say that they would prefer to receive a gift to help someone else rather than a traditional present, and one third (32%) plan on buying a charitable gift in the name of someone on their list this year.

Half (51%) of Canadians feel that after the holiday excitement has passed, they wish they hadn't spent so much money on gifts and instead used some of it to help those less fortunate. Over half of Canadians (56%) feel that the children in their life don't recognize the significance of the holidays, and would like to remind them by giving a gift to a needy child overseas on their behalf. Two thirds (64%) of Canadians feel their children would be happy to receive a gift that would help a child in need.

These are the findings of an Ipsos Reid/World Vision Canada poll conducted from May 30 to June 1, 2006. For the survey, a representative randomly selected sample of 1,001 adult Canadians was interviewed by telephone. With a sample of this size, the results are considered accurate to within +/-3.1 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to Census data.

Full tabular results are available in the attached factum and tables

For more information or to schedule a media interview, please contact:

Paul Orovan
Ipsos Reid Publc Affairs
(416) 324-2900
[email protected]

Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 300 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2005, Ipsos generated global revenues of e717.8 million ($853.8 million U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext ?Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP