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What Worries the World – May 2025
Conducted monthly in 30 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
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Ipsos Webinar | The Cuckoo Code: Stand out using Distinctive Brand Assets
Spring is here, bringing the unmistakable call of the cuckoo—a sound that cuts through the chorus and stands out with clarity and distinction. Just like the cuckoo, brands need to be distinctive to rise above the market noise.
In today's bustling market, how distinctively does your brand sing its song? How memorable are your brand's logo, slogans, colors, mascots and shapes? Are these elements uniquely recognizable to your consumers and justifying your valuable investment in them? -
Know the New America: May 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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Getting Started With Mystery Shopping
Discover Ipsos’s key ingredient to your CX and commercial success
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Discover Ipsos CX Advisory
Unlock the full potential of your Customer Experience and drive tangible business results with Ipsos CX Advisory.
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Know the New America: April 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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Voices of Europe: A Call for Change
After Europe Day, EuroPulse reveals a key truth: most people sit in the hopeful, frustrated middle, not rejecting the EU, but urging it to do better.
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Personas in the Age of AI: Swiss insights
Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.
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Ipsos Webinar | How to Craft Aspirational and Customer-Centric Luxury Experiences
Luxury Journeys: How to succeed in a sector where experiences have become an aspiration on their own?