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UK Opinion Polls

The latest political opinion polls and long-term social and political trends data from Ipsos in the UK

Voting Intention

The latest voting Intention polls and historic polling trends data from Ipsos

Voting Intention Polls and Trends

The latest headline voting intention polls and trends from Ipsos.

Ipsos MRP

Ipsos publishes its first MRP (multi-level regression and post stratification) model of the 2024 General Election.

Trends

Ipsos provides the most long-term and comprehensive set of political polling and social research trends and survey data of all UK polling companies.

State of the Nation

Ipsos takes the nation's pulse with polling trends on the public's economic optimism (or pessimism), the direction of the country, the impact of Brexit and the most important issues facing Britain.

Trends - Policies and Issues

Key long term political polling trends from Ipsos, including which political party has the best policies on key issues and which political party you trust most on key issues.

Trends - Political Leaders

Latest Ipsos public opinion polls showing long-term political trends for the leaders of the main UK political parties.

Trends - Political Parties

Long term UK political trends from Ipsos opinion polls about perceptions of the main UK political parties.

Scotland Trends

Scotland Polls and Trends: Ipsos polls on Scottish voting intention, attitudes towards parties and leaders, the issues that face Scotland and Scottish Independence.

Ipsos Comment and Media

Ipsos political polling experts feature extensively in broadcast and published media and we post regular episodes of the Ipsos Politics Talk Podcast with regular participants Keiran Pedley, Holly Day, Cameron Garrett and Gideon Skinner

Politics Talk Podcast

Our Politics Talk podcast features Ipsos political polling experts - and occasional guest experts - analysing the latest voting intention and political opinion research.

The People Behind the Polls

The People Behind the Polls follows the journey of members of the public during the 2024 General Election period to explore what issues will influence their decision on election day.

The People Behind the Polls

The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.

Ipsos Politics Talk Podcast

Our Politics Talk podcast features Ipsos political polling experts - and occasional guest experts - analysing the latest voting intention and political attitudes polling. Watch our latest episode here and listen or subscribe on your favourite podcast platform or subscribe to our YouTube channel.

How to Read the Polls

Ahead of a pending UK general election, Kelly Beaver MBE, Chief Executive of Ipsos in the UK and Ireland, outlines some key learnings for journalists and the public on how to read the political opinion polls.

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