Latest U.S. opinion polls
These are the latest results of U.S. opinion polls on voting intention, economic attitudes, consumer behavior and more
Updated on September 23, 2024 at 1:40 PM ET.
U.S. 2024 Election | The issue landscape |
Joe Biden approval rating | U.S. economic attitudes |
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Ipsos Polls In News |
Will the Harris-Trump debate move the needle?
The first Presidential debate in June was about as impactful as debates can get, after President Joe Biden’s disastrous performance catalyzed a change in candidate for Democrats. Tuesday’s debate likely won’t end up being as impactful, but from Donald Trump’s spars with the debate moderators to Kamala Harris’ smirks and scoffs, it certainly was eventful. Click here to read Ipsos' Cliff Young on who watched the debate, how Americans felt about Harris and Trump following the debate, and how, if at all, the debate will affect the race to the White House.
Harris has slight advantage over Trump, unchanged from before the DNC
New ABC News/Ipsos polling conducted after the Democratic National Convention finds Vice President Kamala Harris has a slight lead over former President Donald Trump among Americans who plan to vote in November’s election, statistically unchanged from earlier in August. Robert F. Kennedy Jr.’s departure from the race and endorsement of Trump makes no difference to most Americans.
Most think Harris will accept the outcome of the election. Few think Trump will.
New ABC News/Ipsos polling finds a majority of Americans think Vice President Kamala Harris is prepared to accept the outcome of the election as legitimate, while far fewer Americans think former President Donald Trump is prepared to do the same.
Gender in the 2024 election
Five charts showing where men and women differ in the economy, abortion, the election, and how everyone thinks about the future.
Nationally, Harris holds a small lead over Trump
A new Ipsos poll finds Vice President Kamala Harris has a slight lead over former President Trump in the race for the presidency. However, when non-Harris and Trump voters are forced to choose between the two candidates, the race between Harris and Trump becomes too close to call.
Trump and Harris are locked in tight race among voters in swing states
A new poll of Americans living in the swing states of Michigan, Pennsylvania, Wisconsin, Georgia, North Carolina, Arizona and Nevada finds Vice President Kamala Harris and former President Donald Trump are in a statistical dead heat for the presidency.
Majority of residents in five MENA countries want next U.S. president to reduce conflict, tension in the Middle East
A new Ipsos poll conducted in five Middle Eastern and North African countries finds that majorities of residents of these countries want the next U.S. president to reduce conflict and tension in the Middle East and find peace in the Israel-Hamas conflict.
Harris has the momentum. The fundamentals say something different
With the Democratic National Convention being held next week, here are five charts on Harris’ momentum swing and what the fundamentals are saying heading into the final stretch of the 2024 election.
Most Democrats are very enthusiastic about Kamala Harris as the Democratic nominee
In the first ABC News/Ipsos poll since President Joe Biden stepped out of the 2024 presidential election and endorsed Vice President Kamala Harris as his replacement on the Democratic ticket, enthusiasm and interest in voting has strengthened among Democrats. This comes as opinions of Republican nominee and former President Donald Trump have cooled slightly after jumping up in the week after the attempt on his life and the Republican National Convention.
Brands in the context of a changing America
The election today is bringing into relief our differences as a nation. One the one hand Americans are increasingly more progressive and tolerant on many social issues. However, there has been a reaction to this. The American political landscape is fractured and shaped by these two opposing forces. Brands and companies can often be caught in the middle. Most Americans want to buy from brands that align with their values; but what are those values? Here are five charts on the shifting values of American society, where that leaves brands, and what Tom Hanks can teach us here.
Where Harris improves on Biden
Vice President Kamala Harris isn’t the official Democratic presidential nominee, but all signs are pointing to her taking Biden’s position on the Democratic ticket. Harris’ presidential campaign is still in a nascent stage, but the early signs seem promising. She’s raked in record fundraising, has the backing from most Democratic delegates needed for the nomination, and has secured a number of high-profile endorsements, including one from former President Barack Obama. Here are five charts on how the presidential race has changed since Harris took over as the likely Democratic presidential candidate.
Biden has been weakened, but not broken
A growing number of Democratic politicians have publicly called on Biden to step aside (though, as of now, more Democratic lawmakers have backed his campaign). Not to mention the many op-eds written by prominent columnists and Hollywood celebrities. For his part, Biden and his campaign have resisted all the efforts to get him to drop out. Here are five charts on whether Americans feel Biden should drop out and how the presidential race has been affected by the presidential debate.
Most Americans support Biden leaving the race, Democrats rally behind Harris
The latest Reuters/Ipsos poll, conducted immediately after President Joe Biden dropped out of the 2024 presidential race and endorsed Vice President Kamala Harris as his successor, shows that if Harris were to be the Democratic nominee, the race between her and Republican nominee Donald Trump would be too close to call. A strong majority of Americans support Biden stepping out the of the 2024 race and a majority believes he should finish out the term as president. A strong majority of Democrats support Harris pursuing the nomination and believe the Democratic party should rally around her so she can build a campaign. Since Biden's announcement that he is no longer running for president and the nomination of Republican Senator J.D. Vance as Trump's running mate, both Vance and Harris have seen a jump in their favorability ratings among Americans.
Majority of Democrats, Americans overall want Biden to step aside
Three in five Americans believe President Joe Biden should end his campaign for president and have the Democratic Party select a different candidate, according to a new ABC News/Ipsos poll.
The race for the presidency remains unchanged in the wake of the assassination attempt on Trump
New Reuters/Ipsos polling finds that former President Donald Trump and President Joe Biden remain locked in a statistical tie among registered voters following the assassination attempt on Trump over the weekend and the selection of Republican Senator J.D. Vance as Trump’s running mate. A plurality of Americans do not know who Vance is, but those who do view him more unfavorably than favorably.A majority of Americans are concerned about political violence. A wide majority of Americans are concerned about acts of political violence throwing the country into chaos, with most saying the country is spiraling out of control. Most say Trump is lucky to have survived the assassination attempt and about one in three say he was favored by divine providence.
Two in three Americans feel Biden should step aside
The ABC News/Washington Post/Ipsos poll shows that President Joe Biden and former President Donald Trump remain tied in a head-to-head matchup for the 2024 presidency, despite a poor showing at the first 2024 Presidential debate. The poll also finds that in a head-to-head matchup, Trump and Vice President Kamala Harris are also tied. On the issues, Trump is seen as better for issues like the economy and inflation, while Biden is seen as better on issues like healthcare and protecting democracy.
Did the Presidential debate change anybody's mind?
Perhaps the biggest question coming out of last night’s Presidential debate was whether the media frenzy following President Joe Biden’s stumbling debate performance might lead him to drop out of the race. For former President Donald Trump, the performance was about as expected. What about the voters? How do Americans actually feel about what transpired last night? Click here for five charts on how likely voters felt about the debates and where things might go from here.
Biden lost the debate, but Trump didn't win
A majority of likely voters who watched the first 2024 Presidential debate felt that Republican candidate Donald Trump performed the best, according to a two-wave 538/Ipsos poll of likely voters conducted in the days leading up to and immediately after the debate. Even so, less than half of these debate watchers felt that Trump’s performance was good or excellent. The poll also finds that belief in President Joe Biden’s mental and physical fitness to be president slightly declined after the debate, particularly among Democrats.
Trump guilty verdict makes minimal impact on public opinion
The latest ABC News/Ipsos poll finds that by a 2 to 1 majority Americans believe the guilty verdict in the falsifying business records case against Donald Trump was correct. This survey, launched the Friday after the verdict was announced, sees a similar amount of Americans believe that Donald Trump should end his presidential campaign because of the verdict and that he intentionally did something illegal. However, almost half of Americans also believe that the charges were politically motivated, and perceptions of Donald Trump (and Joe Biden) are statistically unchanged from before the verdict was announced, suggesting minimal changes in how Americans feel about the two presidential candidates.
Majority believe prosecution of Donald Trump upheld rule of law, not motivated by politics
The latest survey from Reuters/Ipsos, which began fielding following the announcement of a guilty verdict in the New York criminal trial against Donald Trump regarding hush money payments, shows that a majority of Americans believe the prosecution was about upholding the rule of law and not politically motivated. Donald Trump and Joe Biden remain locked in a close race for the 2024 presidential election. Following the conviction, a small, but not insignificant number, of Republicans say they will not vote for Trump with a felony conviction. One in five Americans say the recently concluded trial of Donald Trump has positively impacted their view of the American criminal justice system, while a quarter say it has negatively impacted their perceptions.
How much of an impact could the war in Gaza have on the election?
Right now, the main issue landscape is mixed, with the economy in particular dragging down Biden’s approval ratings and throwing a sense of malaise around the public’s relationship to his presidency. But the economy and inflation aren’t necessarily the issues making front page headlines every week. What has been front and center for many is the war in Gaza. Is that good for Biden politically? That’s not what it seems. Will this be the X factor in the 2024 election? Nationally, at least, it doesn’t look like it. Below are five charts on inflation, the war in Gaza and what these two issues might mean for the 2024 election.
Most Americans say the economy and inflation are the most important issues determining who they will support for president in November
New ABC News/Ipsos polling finds that President Biden’s approval rating hovers in the mid-to-high 30’s, statistically unchanged from January. The economy and inflation remain the most important issues for Americans when determining who they may support for president in November. More Americans trust Trump over Biden on these issues and feel they were better off financially under Trump than Biden. However, Americans’ views on both of the candidates remain dim, with many feeling both candidates are too old and not trustworthy. Overall, the 2024 election remains a toss-up.
Most Americans are concerned about TikTok’s influence, as the 2024 presidential election remains a toss-up
A recent Reuters/Ipsos poll reveals a close race in the upcoming 2024 presidential election, with former President Donald Trump holding a slight lead over incumbent President Joe Biden. The poll also highlights Americans' concerns regarding data privacy and potential foreign influence related to the social media platform TikTok.
How a (hypothetical) conviction in Trump’s criminal cases may affect the election
The first criminal trial of former President and current Republican presidential candidate Donald Trump is underway. A criminal charge against a former president is unprecedented in U.S. history. The trial, too, is shaping up to buck precedent given the high stakes and the uniqueness of the person in question. Here are five charts on where Americans stand on Trump’s trials and how they might react to a conviction.
Nearly three in five registered voters in Florida favor expanding abortion access via ballot measure
After the Florida Supreme Court allowed a six-week abortion ban to go into effect, the latest USA Today/Ipsos poll finds that most registered voters in Florida say they would vote to expand abortion access through a 2024 ballot measure. A similar share of registered voters in Florida say they would vote to legalize recreational cannabis through a different 2024 ballot measure. Ahead of the 2024 election, this poll finds that Florida Democrats are generally less enthusiastic about voting in the November presidential election compared to Republicans. Additionally, few Floridians say they have heard of the main Democratic candidate for U.S. Senate, Debbie Mucarsel-Powell, compared to incumbent Republican Senator Rick Scott. When it comes to Florida Governor Ron DeSantis, Floridians are split in their approval of him, and only about one-third say they approve of how he is handling abortion and contraception issues.
Two-thirds of registered voters say Trump’s hush money charges are serious
Ahead of former President Donald Trump’s trial next week, the latest Reuters/Ipsos poll finds that nearly two-thirds of registered voters (64%) say the charges—for allegedly falsifying business records around hush money to Stormy Daniels and Karen McDougal during the 2016 presidential election—are serious, including 36% who say they are very serious. Registered voters share similar concerns around the other three criminal charges against Trump, including allegedly soliciting election fraud, pressuring Georgia state officials to overturn the presidential election, and illegally removing classified documents from the White House and keeping them at a private home after leaving office. About seven in ten say each of these additional charges is serious, and at least half say each charge is very serious.
What presidential approval and the main issue say about Biden’s chances at reelection
Right now, across most early election polling, the 2024 Presidential election is roughly a tie between President Joe Biden and former President Donald Trump. That said, we’re still several months out from the election. Where else can we look to get a pulse on the direction of the 2024 election? In this week's Week in Review, Ipsos President of Polling and Societal Trends Clifford Young dives into where Biden stands among the American public and what key indicators like presidential approval and the main issue say about Biden as we inch closer and closer to the 2024 election.
With the nominations clinched, how does America feel about a Trump vs. Biden rematch?
We all knew it was coming, but it’s finally official: this November, we’re in for a rematch of the 2020 presidential election. Americans are, to say the least, not very enthused about their choices. Here are five charts on how Americans are feeling about the 2024 presidential election and the demographics to watch come November.
2024 race for president remains tied between former President Trump and President Biden
A new Reuters/Ipsos poll finds that former President Donald Trump and incumbent President Joe Biden are statistically tied on the ballot, something that’s held constant since January. The race remains close when adding independent candidate Robert F. Kennedy Jr. into the mix. Largely, Biden’s supporters are backing him because they are voting against Donald Trump, while Trump supporters are more likely to support Trump to support him and his policies.
Most Americans still think Trump should go to trial before the 2024 Presidential election
Three in five Americans say they think the federal trial on Donald Trump’s 2020 election subversion case should take place before the presidential election in November, levels that have held steady since August 2023, according to a new Politico Magazine/Ipsos poll.
Americans split on continuing military aid to Israel
The latest Reuters/Ipsos poll finds that Americans are split on whether the U.S. should continue providing military aid to Israel. Nearly half (47%) of Americans say they would be more likely to support a 2024 presidential candidate who continues to support Israel, while 48% say they would be less likely to support a candidate who does so. These sentiments, however, vary by political affiliation. While at least half of Democrats (56%) and independents (51%) say that continuing to give military aid to Israel would make them less likely to support a presidential candidate, most Republicans (62%) say doing so would make them more likely to support a presidential candidate.
It's a major global election year, and populism is on the ballot
New Ipsos polling suggests that feelings that the “system is broken” are high across the world. Global citizens clamor for a strong leader to “take their country back” from the rich and powerful. Given the popularity of populist leaders on the ballots, could 2024 usher in a new set of populist leaders? Read Ipsos' analysis on where the world stands on populism and where things could head in 2024.
Americans divided on whether President Biden received special treatment in classified documents report
New Reuters/Ipsos polling finds that Americans are split on whether President Biden received special treatment after federal prosecutors declined to press charges on Biden after a 15-month probe into his possible mishandling of classified documents, which was detailed in the recently released Hur Report. One in four Americans are very familiar with comments Special Counsel Robert Hur made regarding President Biden’s age. Majorities of Americans feel President Biden and former President Trump are too old to work in government. However, more Americans feel President Biden is too old to work in government than former President Donald Trump.
Majority of Americans think both Biden and Trump are too old to serve second terms
A new ABC News/Ipsos poll conducted after the release of the Hur Report finds that a majority of Americans (59%) believe that both Joe Biden and Donald Trump are too old for another term as president. This finding, coming after allegations in Special Counsel Hur’s report of President Joe Biden’s memory lapses, suggests that age will continue to be a factor in the 2024 election. An additional quarter of Americans (27%) say that only Biden is too old to serve another term (but not Trump). Only one in ten Americans (11%) say that neither is too old to serve another term. Partisanship plays a large part in assessments of the candidates’ age with the majority of Republicans (62%) saying only Biden while the majority of both Democrats (69%) and Independents (70%) say both are too old.
The most important factors for the Oval Office
Below are five charts on the factors that do and don’t matter when it comes to election forecasting. Read Ipsos' analysis and rundown of how to make sense of the uncertainty and signals surrounding the election.
August Reuters/Ipsos Core Political
The August Reuters/Ipsos Core Political shows that Americans are concerned with the economy, followed by political extremism and immigration. Three in five Americans believe the country is headed off on the wrong track.May 2024 Reuters/Ipsos Core Political
Five things to think about when it comes to the Israel-Iran confrontation
This week we wanted to take a step back and look at some developments around the world, particularly in the Middle East as the region is on high alert after a series of escalations. Mark Polyak, President of Global Data Management, is guest authoring the piece. Here are five charts on points you need to know about the Israel-Iran confrontation, the risk of a regional war, and where the U.S. is situated in this.
Three in five Americans say chronic absenteeism in K-12 schools is a major problem
The latest NPR/Ipsos poll explores chronic absenteeism—missing 18 or more days during the school year—in K-12 schools in the United States. While chronic absenteeism isn’t top of mind for most Americans or parents*, the majority say it is a problem and that it is important for children to attend school every day. Among parents who had child(ren) in school during the 2019-2020 school year, a bare majority say their child’s school attendance policy has not changed, but nearly one-third say these policies have gotten more relaxed since before the COVID-19 pandemic. As a whole, few parents can identify the correct definition of chronic absenteeism, but the majority say they are in support of various measures to improve attendance, such as requiring in-person meetings, implementing communication campaigns, or increasing state-level education funding. Ultimately, most Americans in general, as well as parents, support K-12 schools holding parents primarily responsible for their child(ren) missing school, regardless of their child’s age.
*Note: Data findings among parents in this study refer to parents of school-aged children in particular.
Where do Americans stand on the war in Gaza?
The war in Gaza has been going on for nearly seven months. But tensions have never been higher in the United States. With all this going on, where do Americans stand on the issue? Here are five charts on how Americans are feeling about Israel’s war against Hamas in Gaza.
Majority of Americans support FTC ruling that would ban non-compete agreements
A new Ipsos poll finds that majority of Americans say they support a new Federal Trade Commission rule that would ban non-compete agreements, which prevents workers from joining or starting a competing business, for most jobs. Support for this rule is highest among more educated and wealthier Americans. However, only around a third (29%) of Americans report being very or somewhat familiar with the ruling. Read more here.
Populism remains strong
Ahead of a major global election year, many around the world back populist attitudes. Citizens across 28 countries feel that their country is in decline and their country’s society is broken, according to the findings of a new Ipsos poll conducted in late 2023. Anti-elite sentiment is widespread across most of the countries, while anti-immigrant sentiment is more divided. The poll also finds that the desire for strong leaders to “take the country back” is high across many of the 28 countries.
Heading into a presidential election year, satisfaction with democracy is low
An Ipsos survey conducted across seven countries – Croatia, France, Italy, Poland, Sweden, the UK, and the U.S. – reveals support for democratic principles such as voting, building consensus, diffusion of power, despite widespread dissatisfaction with a system perceived to favor the rich and powerful.
Biden’s inflation orphans
Five charts on the economy, Harris’ proposal to eliminate federal taxes on tips, and where that might land her on the economy.
Proposed policy to end federal income tax on tips has bipartisan support
A new Ipsos poll finds that a majority of Americans support ending federal income tax on tip income, even across party lines.
Consumer confidence nudges up
The U.S. economy has been in a weird spot in 2024. Despite an economy that defied experts’ most pessimistic predictions and despite cooling inflation, most consumers still had a pessimistic view of the economy. That said, new LSEG/Ipsos polling suggests consumer confidence among Americans has started to nudge up. Where do Americans stand when it comes to the economy? And what does this mean for the election? Here are five charts on where Americans stand on the economy, who’s still hurting, and how this may affect the presidential race.
Consumer Confidence Shows Stability As Expectations Sub-Index Continues to Rise
The LSEG/Ipsos Primary Consumer Sentiment Index for September 2024 is at 55.0. Fielded from August 23 – September 6, 2024, the Index is down 0.3 point from last month.
The index declines slightly after reaching its highest point of 2024 last month. However, it is still three points higher than its reading from this time last year and remains more than two points above its reading to begin 2024.
Navigating DEI during a period of high polarization
Diversity, Equity, and Inclusion (DEI) and Environmental, Societal, and Governance (ESG) are tricky subjects for most companies. Political polarization seems to seep into topics that might not seem political. For companies aiming to boost their DEI and ESG profiles, how should they navigate these waters? Long-term public opinion trends show that America has become far more tolerant on a wide range of social issues, even over the last few decades. Even so, DEI and ESG still remain dirty words for many Americans. Here are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters.
Store brands hold slight edge over name brands
A new Ipsos poll also finds that younger Americans are more likely to use food delivery apps compared to older Americans. Americans are slightly more likely to say they bought store brand products over name brand products in the past week, according to the poll, which was conducted on Ipsos’ KnowledgePanel Omnibus. Click here to read more.
Where Americans stand on generative AI
Since ChatGPT’s initial release in late 2022, the impact of generative AI models has fallen somewhere between completely fizzling out and radically changing the world. It saw an extremely rapid uptake, but in the time that’s followed, some of the most optimistic (and most dire) predictions surrounding AI don’t seem to be materializing. Here are five charts on the state of generative AI models and how the public feels when it comes to AI regulation.
High-purchase cost and convenience of charging logistics remains barriers to owning an EV for Americans
Ipsos polling finds that American attitudes and experiences with Electric Vehicles (EVs) remain largely the same from 2022. Cost and convenience remain pressing concerns for American consumers who don’t own an EV, with majorities citing each as a barrier to owning an EV.
Why are Americans still so pessimistic about the economy?
Five charts on the economy, how Americans feel, and what a lagging economy might mean come November.
Increased prices, inflation are the top reasons Americans are spending more on groceries
The latest wave of the Ipsos Consumer Tracker finds that 54% of Americans are spending more on groceries now than they were at the start of the year. Among those that are spending more, the top reasons are that prices have increased the most on day-to-day essentials and that inflation has driven up prices where they shop.
The poll also finds that, while fast food chains have recently introduced new value options to their menus, nearly half of Americans say it has not impacted how much they visit these chains. One in five say they have been going less often, and 15% report going more often.
Summer COVID surges as concern with the virus rises slightly, now matching worry about flu
As a summer COVID surge continues, the latest Axios/Ipsos American Health Index finds that concern about COVID is ticking up, even as mask use hasn’t changed. However, concern about COVID remains relatively low and in line with other respiratory illnesses, like the flu. When it comes to the top public health worries for the country, opioids and fentanyl along with obesity rise to the top, and COVID remains low.
Familiarity with the 988 Suicide & Crisis Lifeline remains low at two-year mark
Amidst the two-year anniversary of the 988 Suicide & Crisis Lifeline becoming available nationwide, the latest NAMI/Ipsos poll finds that familiarity with the Lifeline is up slightly from June 2023 but remains low. About half of Americans say they don’t know when a situation is serious enough to contact the Lifeline, and nearly two in five say they don’t know what to do if a loved one is experiencing a mental health crisis. These sentiments illustrate a knowledge gap about mental health crisis responses among Americans. Further, most Americans say they are not content with the current status of mental health treatment in the United States. More than half say Congress is doing too little to address the problem, and the vast majority of Americans say they support federal or state funding of Lifeline operations and crisis response services.
Most Americans support access to medication abortion
Following the Supreme Court hearing oral arguments over access to mifepristone, one of the medications commonly used for abortion care, the latest Axios/Ipsos poll finds that most Americans, regardless of party affiliation, support women obtaining abortion medication from their doctor or a clinic.
Where America stands on in-vitro fertilization and abortion rights
Ipsos President of Polling and Societal Trends Cliff Young analyzes where Americans stand on abortion and IVF procedures, the Alabama Supreme Court IVF ruling, and how the issue could bleed into the 2024 election.
Majority of Americans oppose Alabama Supreme Court ruling around IVF
The latest Axios/Ipsos poll finds that two-thirds of Americans oppose the Alabama Supreme Court ruling that frozen embryos created through in vitro fertilization (IVF) are considered children and people can be held legally responsible for destroying them. However, fewer than half of Americans are familiar with the ruling itself. There is a significant partisan gap on familiarity with a range of issues around abortion and reproductive health tested in the survey, with a majority of Democrats familiar with these events, compared to roughly a quarter to a third of Republicans. As such, opposition is even higher among Americans who are familiar with the ruling.
Few Americans familiar with CDC plan to change COVID isolation guidelines
In the wake of the announcement that the CDC may drop its five-day isolation period guidelines the latest Axios/Ipsos American Health Index finds fewer than a third of Americans are familiar with this announcement, with more saying they care “a little” than care “a lot” about the announcement.
How and why to prioritize mental health in the workplace
Is the workplace even the right place to talk about mental health? According to a new NAMI/Ipsos poll, workers are open to it – and doing so may help create a workforce that’s less burnt out and more productive. Here are five charts on why talking about mental health is so hard, why it’s worth paying attention to worker mental health, and what companies can do to make workers feel heard.
Most Americans say Congress should highly prioritize funding mental health programs
Most Americans say Congress is doing too little to address mental health care in the United States, according to a NAMI/Ipsos poll. While the vast majority of Americans say they agree mental health is just as important as physical health, most perceive gaps in mental health coverage and support legislation that would increase access to care, regardless of one’s ability to pay out-of-pocket.
Four in five Americans believe sporting events are too expensive
A new Ipsos poll finds that four in five Americans, including 88% of the public that considers themselves to be sports fans, believe that sporting events are too expensive for the average person to attend. In the same vein, a majority also agrees that there are too many separate platforms needed to watch sports and support a law that would limit the amount of taxpayer funds that can be used for both new stadiums and stadium renovations. However, also under the umbrella of monetization in sports, most Americans continue to support college athletes making money off of their name, image, and likeness (NIL).
In entertainment media, many Americans feel that key groups are underrepresented or shown in a negative light
New Ipsos polling finds that Americans feel some groups, like white Americans, liberals, and the wealthy, are well-represented and shown in a positive light across entertainment media. On the other hand, many feel people with disabilities, immigrants, Asian Americans, and trans people are underrepresented and shown in a negative light across entertainment media. The public is largely split on whether the entertainment industry authentically represents diverse stories, and the values embedded in media.
What you need to know about American public opinion on climate change
A majority of Americans say they think it will have a severe impact on their area in the next 10 years, roughly in line with views around the world, according to Ipsos polling. But few Americans think governments, businesses, and citizens are working hard enough when it comes to tackling climate change.
Ipsos polls in the news
Is it time to move onto the general election? Ipsos President of Polling and Societal Trends Clifford Young joined Bloomberg TV to talk about Ipsos’ forecast for the 2024 presidential election and the factors that will affect the race for the Oval Office in 2024, including the economy, immigration, inflation, and exogenous “black swan” events.