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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

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Know the New America & Beyond: July 2025
Politics

Know the New America & Beyond: July 2025

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Ipsos Encyclopedia

Ipsos Encyclopedia

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  • Flair Publication

    Flair Peru 2017 From Informality to Modernity

    Today Ipsos Peru launches the local version of Ipsos Flair, dedicated to Peru and Peruvians. The publication explores the individual facets of the individual, whether as consumer, citizen, spectator or employee, with the aim of overturning stereotypes and thinking in a profound and innovative way.
  • Ipsos Update Publication

    Ipsos Update - April 2017

    Welcome to the April edition of Ipsos Update - our monthly selection of research and thinking from Ipsos teams around the world.
  • HR Leaders Crucial to Organisational Transformation

    New research considers the role of HR leaders in driving business transformation. HR leaders are the crucial drivers of transformation in UK businesses through their roles of promoting devolved decision making, employee engagement and collaboration, finds new research from Ipsos and Cirrus.
  • Europe Survey

    60 Years of ‘Europe’ – a Success Story?

    Global study shows many around the world see merits of European project, but support under pressure in core Member States. 60 years ago, on 25 March 1957, Belgium, France, West-Germany, Italy, Luxembourg and the Netherlands signed the Treaty of Rome, establishing the European Economic Community, the legal basis of today’s European Union (EU).
  • Digital Survey

    Ipsos Launches Connect:Digital to Help Brands Understand their Digital Communications Performance

    Ipsos Connect expands digital offer with a new solution that allows brands to optimise creative, maximise brand impact and minimise media spend, in Partnership With Moat.
  • Switzerland Email Update

    Subscribe to hear from Ipsos with updates on our research, event invitations and webinars.

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  • Global View on World Water Day - Why Waste Water?

    The theme for World Water Day 2017 is “Why waste water?” and is in support of the United Nation’s Sustainable Development Goal 6.3 to improve water quality by reducing, treating and reusing wastewater.
  • Consumers Publication

    An Efficient Alternative to Concept Optimisation

    In real life, who has time for two steps when you can do it in one?
  • Brands Publication

    #NotaJoke. Branded Entertainment Oscar Style

    February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
  • Employment Survey

    What Worries the World - February 2017

    The majority (62%) of people around the world think things in their country are on the wrong track.
    Unemployment currently occupies the top spot for global concern with 38% saying this.
  • Environment Publication

    European Perceptions of Climate Change

    A recent Ipsos survey for an international research consortium led by Cardiff University explored public perceptions of climate change in four European countries – France, Germany, Norway and the UK.
  • Gender Survey

    Three in Four Women Around the World Believe There Are Unequal Rights in Their Country

    On the eve of International Women’s Day, new data from Ipsos Global @dvisor shows that although the vast majority in 24 countries around the world say they believe men and women should be treated equally (88% on average), most still think the current situation is one of inequality in terms of social, political and/or economic rights (72% on average).