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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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[Webinar] Global Trends: A new world disorder
Join us for a series of webinars and events to discover local views on our latest Ipsos Global Trends survey.
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Breaking the stereotypes: never imitate, always misfit!
Cartier – a luxury brand which through their latest creative is embracing the world we live in, a world which is more kooky, more diverse, and more inclusive.
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IPSOS WEBINAR| INFLATION: WHAT IMPACT ON CONSUMER TRENDS AND BEHAVIOUR
Global inflation likely peaked in 2022, according to the International Monetary Fund, but consumers will be grappling with high prices for years to come.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Ipsos Webinar: Innovating to grow in times of inflation | Lessons learnt
IPSOS Webinar| Inflation: here to stay?
Innovating to grow in inflationary/ crisis times
Global inflation likely peaked in 2022, according to the International Monetary Fund, also negotiations are happening as we speak between retailers and FMCG companies. Consumers will still be grappling with high prices for months / years to come. At Ipsos we know and believe there are opportunities in every crisis, including via innovation, with a view to growth.
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Webinar | Inflation: here to stay?
Global inflation likely peaked in 2022, according to the International Monetary Fund. But consumers will be grappling with high prices for years to come, especially those on low incomes and in the developing world.