Consumers

The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.

This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.

This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.

In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

Setting an all-time high, this month’s global Consumer Confidence National Index has risen to 50.5.

Overall confidence no longer growing in largest economies, global expectations index plateauing.

Global Primary Index Hits Record-High Level of 48.9 in August 2017