One Mind, Many Truths - A Podcast with Ben Page
Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.
One Mind, Many Truths
People often hold conflicting ideas about the same thing, at the same time. What does this mean for market research?
20 minutes interview with our Global CEO, Ben Page, exploring the concept of "Cognitive Polyphasia", which is the ability to accommodate conflicting ideas about the same thing at the same time without experiencing cognitive dissonance.