Market Research


Communities Publication

Driving authentic engagement in large online communities

Enabling qualitative insights at scale
Healthcare Survey

Ipsos launches Non-Interventional Studies (NIS) Centre of Expertise

The new NIS Centre of Expertise, part of Ipsos’ global healthcare business, consolidates Ipsos’ extensive capabilities in real world evidence, an area of increasing priority for healthcare companies.
Consumers Publication

Beyond the screen: Driving authentic engagement through hybrid online-offline communities

People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

LGBT Survey

La part moyenne de la population LGBT+ dans le monde s'élève à 9%

Dans les 30 pays où l’enquête a été menée, le soutien à la protection des personnes transgenres contre les discriminations en matière d’emploi et de logement est très élevé, mais les avis sur d’autres mesures sont plus mitigés
Healthcare Publication

Playing the long game: will the ongoing evolution of the psoriasis market play out in atopic dermatitis?

With several advanced therapy options now available to treat moderate-severe atopic dermatitis - and more on the horizon - how is the treatment landscape changing? Can we use evolutions in psoriasis treatment as a proxy, and can we draw any parallels between physicians’ therapeutic goals?
Sustainability Publication

Measuring the impact of cocoa sustainability investments

Ipsos gives businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. Discover how.
generations Publication

We need to talk about generations - Understanding generations

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
Technology Publication

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.