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Strategy

Marketing Event

CONFERENCE: The Business of Marketing 2026

Uncover the potential of marketing as a true business discipline at this one-day event.

14.01.26

Cases Survey

ORKLA CASE: Strategic Workshops Facilitating Organizational Transformation

How Ipsos’ consultants helped generate buy-in to the organization through workshops.

28.08.25

Marketing Survey

Ipsos x Effie Denmark Trends Report

What does it take to create a campaign that actually works? This question is answered by the Ipsos x Effie Denmark Trends Report 2022-2024.

03.06.25

Ipsos | Humanizing AI | Artificial intelligence | White paper | AI

Innovation Publication

Humanizing AI: Real human data to generate and predict real innovation success

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

11.12.23

Business

Strategy

08.06.23

Ipsos | Expectations / Context / Empathy /

Brands Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

14.04.23