Ipsos
Insights Hub

Insights Hub

Featured insights & publications

Insights Publication

Ipsos Year in Review 2025

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

11.12.25

Cases Publication

ARLA CASE: Ipsos creative testing helps shape high-performing campaign

03.12.25

Society Publication

Ipsos Update – December 2025

02.12.25

Artificial Intelligence Publication

From Pixels to People

04.11.25

Society Publication

Ipsos Update – November 2025

03.11.25

Trends 06.10.25

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Brands 02.10.25

Empathy: The new currency of Brand Connection

Mental Load 30.09.25

Mental Load in Danish Households

All content

Reputation Publication

The Reputation Council Report 2025

Ipsos Reputation Council Report 2025

08.10.25
Trends Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

03.10.25
Mental Load Publication

Mental Load in Danish Households

A quantitative study in collaboration with the Danish Women's Society.

30.09.25
Cases Publication

ORKLA CASE: Shopper Decision Trees

How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.

26.08.25
Healthcare Publication

Ipsos Update – August 2025

Ageing, Healthcare, Gaming… Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

12.08.25
Climate change Publication

What Worries Denmark? - July 2025

Get your monthly insight into the most pressing reported concerns of Danish citizens.

01.08.25
Cases Publication

LEGO CASE: Validating LEGO innovation by replicating real-life decision making

Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.

08.07.25
Society Publication

Ipsos Update – July 2025

Populism, Pride, Personas … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

03.07.25
Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

02.07.25
Society Publication

What Worries Denmark? - June 2025

Get your monthly insight into the most pressing reported concerns of Danish citizens.

01.07.25
Generations Publication

Ipsos Generations Report 2025

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

10.06.25
Generations Publication

Ipsos Update – June 2025

Generations, ESG, Fandom … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

06.06.25

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