Ipsos
Insights Hub

Insights Hub

Featured insights & publications

Artificial Intelligence Publication

From Pixels to People

Combining human empathy and artificial intelligence for brand growth

04.11.25

Society Publication

Ipsos Update – November 2025

03.11.25

Reputation Publication

The Reputation Council Report 2025

08.10.25

Trends Publication

Ipsos Update – October 2025

03.10.25

Mental Load Publication

Mental Load in Danish Households

30.09.25

Trends 06.10.25

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Brands 02.10.25

Empathy: The new currency of Brand Connection

Mental Load 30.09.25

Mental Load in Danish Households

All content

Cases Publication

ORKLA CASE: Shopper Decision Trees

How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.

26.08.25
Healthcare Publication

Ipsos Update – August 2025

Ageing, Healthcare, Gaming… Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

12.08.25
Climate change Publication

What Worries Denmark? - July 2025

Get your monthly insight into the most pressing reported concerns of Danish citizens.

01.08.25
Cases Publication

LEGO CASE: Validating LEGO innovation by replicating real-life decision making

Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.

08.07.25
Society Publication

Ipsos Update – July 2025

Populism, Pride, Personas … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

03.07.25
Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

02.07.25
Society Publication

What Worries Denmark? - June 2025

Get your monthly insight into the most pressing reported concerns of Danish citizens.

01.07.25
Generations Publication

Ipsos Generations Report 2025

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

10.06.25
Generations Publication

Ipsos Update – June 2025

Generations, ESG, Fandom … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

06.06.25
Climate change Publication

Ipsos Update – May 2025

Misinformation, Ukraine, America … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

14.05.25
Consumer Behaviour Publication

Joy Report 2025

Cloetta, in collaboration with Ipsos Sweden, have extensively researched the topic of joy. In The Joy Report 2025, they take a close look at the nature of joy, how it manifests and which factors that are at play.

12.05.25
Cases Publication

CARLSBERG CASE: Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia

How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.

05.05.25

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