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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Empathy: The new currency of Brand Connection
Brands

Empathy: The new currency of Brand Connection

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Mental load in Danish households
Mental Load

Mental Load in Danish Households

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All content

  • Earth Day 2022: few can correctly identify actions which are best at cutting carbon emissions

    New research by Ipsos shows people around the world are not very likely to make environmentally friendly changes that would have the most impact on cutting carbon emissions. Less than half say they are likely to make changes such as eating fewer dairy products (41%), eating less meat (44%), changing their household heating system to a low carbon system (44%), despite these being some of the most effective ways in cutting carbon emissions.
  • Society Survey

    What Worries Denmark? - March 2022

    The war in Ukraine continues, and with it increasing worries for the Danes. Here, you get the latest insights on what worries Denmark.
  • Women Survey

    1 out of 3 men believe feminism does more harm than good

    On the occasion of International Women's Day, Ipsos unveils the results of a global survey conducted in 30 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London.
  • What Worries Denmark? - February 2022

    Just as we thought the total concerns for the Danes would decrease with the decision that Covid-19 is no longer a socially critical disease, the conflict between Russia and Ukraine has instead increased concerns related to foreign affairs. Here we look at the latest data about what worries Danes.
  • Polling Survey

    Love (and business) unlimited: Valentine's Day has gone global

    Valentine’s Day is now widely celebrated all over the world: Majorities in most of the 28 countries surveyed plan to do something special with their loved one this February 14.
  • Society Survey

    What Worries Denmark - January 2022

    The restrictions related to Covid-19 tightened in December, for why we see a continued worry about Covid-19 in January. However, with the restrictions lifted from 1st of February, perhaps worries about Climate Change and Healthcare will see a comeback.
  • Employees Survey

    Talent transformation: A call for the digitally-skilled

    The digital transformation is stalling despite huge turnover for companies. Why? We look at the need for job-ready digital talents as the key to the digital transformation in this survey conducted with Udacity in four major countries.
  • Transport Survey

    What are the Europeans' attitudes towards tourism?

    What exactly are The Europeans' attitude to tourism in a time where the Covid-19 pandemic has affected our travel habits? In this article you will get the results of Ipsos' latest survey conducted on behalf of the European Commission.
  • Society Survey

    What Worries Denmark - December 2021

    The Danes worry about Covid-19 again as the spread of the virus increased and restrictions tightened in December. Here, we give you an overview of the most pressing concerns of Danish citizens. Month-by-month.
  • Society Survey

    What Worries Denmark - November 2021

    Worries about COVID-19 is increasing again, and increased concern about climate change is recurring at the top of the list. Here, we give you the most pressing concerns of Danish citizens. Month-by-month.
  • Concern for climate change cause small modification of consumer behaviour

    In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
  • Society Survey

    What Worries Denmark - October 2021

    Worries about climate change continue to increase and are now at the top of Danes' total worries and we are encouraged to act. Here, you can read about the most pressing concerns of Danish citizens from the survey ‘What Worries Denmark’. Month-by-month.