Insights Hub

All content

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  Generations Publication

  Ipsos Update – June 2025

  Generations, ESG, Fandom … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

  06.06.25
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  Marketing Survey

  Ipsos x Effie Denmark Trends Report

  What does it take to create a campaign that actually works? This question is answered by the Ipsos x Effie Denmark Trends Report 2022-2024.

  03.06.25
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  Society Survey

  What Worries Denmark? - May 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  02.06.25
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  Climate change Publication

  Ipsos Update – May 2025

  Misinformation, Ukraine, America … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

  14.05.25
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  Consumer Behaviour Publication

  Joy Report 2025

  Cloetta, in collaboration with Ipsos Sweden, have extensively researched the topic of joy. In The Joy Report 2025, they take a close look at the nature of joy, how it manifests and which factors that are at play.

  12.05.25
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  Cases Publication

  CARLSBERG CASE: Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia

  How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.

  05.05.25
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  Cases Publication

  CARLSBERG CASE: From revised branding strategy to new advertising universe

  How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.

  02.05.25
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  War Survey

  What Worries Denmark? - April 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  01.05.25
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  ESG Survey

  Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

  Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our Earth Day report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

  22.04.25
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  Society Publication

  Ipsos Update – April 2025

  Tariffs, Healthcare and Women's Day … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

  11.04.25
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  Marketing Survey

  Let's celebrate creativity

  Help us chose the new Misfits anthem.

  09.04.25
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  War Survey

  What Worries Denmark? - March 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  01.04.25