Insights Hub

All content

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  Reputation Publication

  The Reputation Council Report 2025

  Ipsos Reputation Council Report 2025

  08.10.25
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  Trends Survey

  Global Optimism Declines According to Ipsos Global Trends 9th Edition

  Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

  06.10.25
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  Trends Publication

  Ipsos Update – October 2025

  Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  03.10.25
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  Brands Ipsos Voices

  Empathy: The new currency of Brand Connection

  Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.

  02.10.25
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  Inflation Survey

  What Worries Denmark? - September 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  01.10.25
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  Mental Load Publication

  Mental Load in Danish Households

  A quantitative study in collaboration with the Danish Women's Society.

  30.09.25
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  Trends Events replay

  [Webinar Replay] KEYS: Global Trends - The Uneasy Decade

  Watch the replay of our KEYS webinar, where the Ipsos Global Trends team will be launching the findings of our latest report.

  25.09.25
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  Climate change Survey

  What Worries Denmark? - August 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  02.09.25
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  Cases Survey

  ORKLA CASE: Strategic Workshops Facilitating Organizational Transformation

  How Ipsos’ consultants helped generate buy-in to the organization through workshops.

  28.08.25
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  Cases Publication

  ORKLA CASE: Shopper Decision Trees

  How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.

  26.08.25
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  Society Survey

  Ipsos Equalities Index 2025

  The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).

  21.08.25
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  Society Survey

  Ipsos Pride Survey 2025

  A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.

  14.08.25