Ipsos Update – August 2023

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Global perspectives on inequality | Global attitudes to how people around the world understand fairness

Around the world, inequality is a more salient issue for younger generations, who are also less likely than older people to believe they live in a society that rewards merit and hard work.
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ESG Across Borders | The cultural context

How does culture shape how people around the world understand and prioritise sustainability issues? We share new analysis, focusing on five case study countries.
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Global Views on AI | Expectations of the impact of artificial intelligence

A 31-country survey finds an almost equal balance of excitement and nervousness surrounding products and services that use artificial intelligence.
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Looking into the Shadows | Measuring and understanding the size, shape, and impact of illicit trade

In this paper, we address the main business challenges and questions around sizing and understanding illicit trade. We also outline the best practice approaches and key research considerations.
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What Worries the World? | Is concern about inflation past its peak?

While inflation has been the world’s top concern for 16 months, worry has now fallen for the second month, sparking the question: are we now over the worst of it?
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The Ipsos ESG Council | Key issues in ESG and sustainability management

We explore the latest thinking from senior executives responsible for sustainability and ESG in some of the world’s most respected companies.
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Australia Climate Change Report 2023 | People less likely to feel they can make a difference

The 2023 edition of the Ipsos Australia Climate Change Report finds an increasing consensus that climate change is already impacting Australia.
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Listen to Our Experts: Listen in as our experts discuss the superpowers of Barbie, how to help clients objectively measure User Experience, and the importance of reinforcing and shaping expectations as a brand leader.

Also find short articles on the intentions and perceptions of Ukrainian refugees, the dos and don’ts of understanding generations, and the latest global consumer confidence.