Ipsos Update - February 2023
Luxury, Generation Z and the war in Ukraine. Ipsos Update explores the latest and greatest research and thinking on key topics from Ipsos teams around the world.
PÅ DANSK →
Generation Z | Do they exist and what influences them?
We explore the myths and reality of Gen Z in the UK, based on long-term and high-quality data sources, tracking changing attitudes and values over time.
Read more
Keeping the Dream Relevant | Rethinking how to deliver the luxury experience
What challenges does the new ‘post-pandemic’ world bring for luxury brands aiming to deliver compelling luxury experiences? We share three insights on how brands can – and should – adapt.
Read more
Inside Inflation – What Comms Next | Time to play offensively
In the second episode of Ipsos’ video series, our experts explore how brands can play offensively during the cost-of-living crisis and how to create additional value for consumers.
Read more
The World’s Response to War in Ukraine | Public opinion one year in
As the war in Ukraine nears the one-year mark, eyes remain fixed on the crisis. We examine how much global citizens are willing to trade off to help defend a sovereign country.
Read more
What the Future - Play | Not just fun and games
Perhaps often overlooked, play has far-reaching implications across many sectors from food and beverage, sports, streaming, toys, to retail and more.
Read more
What Worries the World? | Inflation remains the top worry for 10th month in a row
Globally, inflation remains the world’s largest concern. However, worry has remained stable, unchanged from last month. Meanwhile, Covid-19 rises two points, fuelled by a surge of concern in Malaysia.
Read more
Ipsos Global Trustworthiness Monitor | Global trust is on the rise across almost all sectors
Following the COVID-19 pandemic, pharma is the most trustworthy sector, followed by tech and food & drink. Trust across most sectors is on a slow and steady rise over recent years.
Read more
