Ipsos Update - May 2022

Happiness, Identity and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.


Global Opinion on the War in Ukraine | The world’s response to Russia’s invasion of Ukraine 

Our 27-country study finds global unity in willingness to take in refugees and wariness of getting directly involved militarily but diverging views on economic sanctions and other military support.

Read more

What Worries the World | Concern about inflation reaches record high

After making the top five for the first time last month, concern about inflation has continued to grow and it is now the number one concern globally. Meanwhile, Coronavirus falls to eighth place.

Read more

Driving Compliance at the Frontline | A guide for regulators - and the regulated 

We present new analysis and case studies to demonstrate the effectiveness of mystery shopping in assessing regulatory compliance in sectors such as financial services, telecoms, and gambling.

Read more

Global Happiness 2022 | Happiness levels on the upswing

Across 30 countries, two in three adults (67%) consider themselves “happy”, but we see large differences on a country level. Our global study also examines where people say they find happiness in their lives.

Read more

The Future of Identity | Who are you? Answering the age-old question

Identity today is at the forefront of conversations in both positive and negative ways. We explore the forces influencing who we are and consider what brands should know about representing us in future.

Read more

Earth Day 2022 | Global attitudes and opinions towards climate change

In this year’s survey, people across 31 countries ask: what’s the plan? Our study also explores perceptions of the most impactful ways individuals can combat climate change.
Read more

French Presidential Election 2022 | Macron re-elected but abstention hits a 50-year high

Emmanuel Macron was comfortably re-elected as President of France on 24 April, yet 28% abstained from voting: a high not seen for 50 years. Our post-election analysis reviews the campaign.

Read more

City Brands Index 2022 | The world’s most admired cities

London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top five.

Read more

All Ipsos updates since 2016 are available here.