Three guiding principles to help your business navigate inflationary times

As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.


As news headlines repeat messages of inflation and a potential recession, business leaders and marketers find themselves operating in an ever-changing landscape.

It’s easy in these times to be swept up in the chaos of uncertainty, to make rash decisions and let short-term crisis management detract from any long-term strategic planning.

The following 3 guiding principles will provide an anchor for businesses as they navigate these inflationary times and the resulting shifts in consumer purchase patterns.

1. Beware the soundbites you read, they may not tell your story

2. Distinguish short-term responses from long-term behavioral trends

3. Find the courage to drive growth, even when instinct tells you to contract

Download the full whitepaper below to find out more.

Discover how our Strategic Advisory Services can help you

This paper is part of a three-part deep dive offering future-proof insights to help brands during inflationary times. Access the full series here.



Be in the know!

Sign up to Ipsos Insights to get a monthly email with invitations to events and webinars, case stories, POV’s, whitepapers and news.


Follow us for many more insights:

LINKEDIN youtube twitter facebook



Consumer & Shopper