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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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[Webinar 28/5] Traceability and consumer awareness
Join our webinar on 28 May, where we present the results from our recent study on traceability.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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[CASE] Glyngøre: Concept and Product Test
Discover how we helped Glyngøre identify the market potential and provide concrete input for the launch strategy of NemFisk with a combination of concept and consumer testing.
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[CASE] Telia: B2B concept test
Discover how we helped Telia test their new concept 'Telia App Market'.
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[CASE] Aller Media: Target group study with video portraits
Discover how we helped Aller Media get even closer to Feminas readers and their world.
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.