[CASE] Telia: B2B concept test
Consumers have iTunes. Businesses should have Telia App Market – applications targeted at the business community: finances, CRM, email, etc. The idea is to offer business customers one-point shopping and a cloud-based solution with a common customer service, drawing on Telia’s comprehensive Nordic infrastructure.
Ipsos tested the concept in order to clarify whether the market indeed sees Telia as more than a provider of telecommunication and data. Beyond cementing a clear “go” for the concept, the analysis also gave Telia concrete input as to the finalisation of the product and an actual launch strategy.
Download
