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Brand Analysis

CASES | Carlsberg | Brand tracking of hundreds of brands | Ipsos Denmark
Cases Publication

CARLSBERG CASE: Brand tracking of hundreds of brands

Discover how we helped Carlsberg track the performance of brands in a competitive context to identify growth potential and barriers.
Consumers | Brand strategy | Competition | Ipsos
Consumers Publication

A Panoramic View: With whom and with what do I truly compete?

Getting an accurate and complete answer to the question of who you compete with is critical.
Focus for driving growth | Ipsos
Brand Strategy Publication

Channel Performance Management

Maximise your channel strategies. In our latest POV, we give you suggestions to 3 focus areas that will drive business growth.
Most Influential Brands 2020 | Ipsos
Brand Awareness Survey

Most Influential Brands in Denmark in 2020

Google is the most influential brand in Denmark for the fourth consecutive year. In this report, you can learn more about the importance of influence and who, other than Google, prides the Top 20 list of the most influential brands in 2020.
Telenor| Developing a new universe of ads & testing an ad campaign | Ipsos
Customer Experience Publication

Telenor: New universe of ads & testing of ad campaigns

Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.