Market Research

The first paper in our “Future of Insights” series is presenting new thinking about how the insight function is changing and how to elevate its impact. Read it here.

Our latest survey finds a large majority thinking their mental health and physical health are equally important - but that it is not reflected in their country’s healthcare services. Get more insights in regards to World Mental Health Day here.

Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round-up of research and analysis from Ipsos around the world.

Insight Out is a monthly podcast exploring emerging trends, budding innovations, and creative ways to get closer to real people in real life. Here you can listen to the latest episodes of season 3.

Join this year's first on-site event "Fueling high pace decision-making through DIY research" on the 30th of September 2021. Sign up here.

In this case study, you can read about how we conducted a portfolio study to help HARIBO identify growth opportunities.
 

Discover here how we helped Bähncke test and optimise a TV ad for a new product.

Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.

Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.