Market Research


Get to know us a little bit better

Do you want to be sure? This is how we can help solve your business challenges.
Brand Awareness Publication

Social listening: A tool to harnessing your competitive advantage

As competition among universities rises, many are turning to social listening to attract students and grow their brands.

LIVE EVENT: Closer to Reality

Now and in the future, you need to be close to your users, consumers and customers. For our first live event in 2022, you will get insights and inspiration from 6 different speakers with different perspectives. Join us 31/3 in Copenhagen!
Women Survey

1 out of 3 men believe feminism does more harm than good

On the occasion of International Women's Day, Ipsos unveils the results of a global survey conducted in 30 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London.
Consumers Publication

A Panoramic View: With whom and with what do I truly compete?

Getting an accurate and complete answer to the question of who you compete with is critical.
Consumer Behaviour Publication

Harnessing the Power of Data

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
Insights Publication

Value of Insights: Moving to Impact

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
Trends Publication

Global Trends 2021: Aftershocks and continuity

Around the world, agreement on the urgency of dealing with climate change continues to rise, but many other social attitudes hold steady - despite COVID-19. Read the latest insights into Global Trends 2021 here.
Market Research Publication

Trust in research

Fostering trust, advocacy and motivation among research participants.