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Case Study - Leading shopping mall in Hong Kong
To understand the changing needs of the key customer segments and their behaviours in relation to the client's brand and competitors.
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Keys to Leadership Success in Hong Kong and China
Dragonfly Group and Ipsos decided to partner in 2012 to investigate managers’ evaluations of corporate leaders in China and Hong Kong.
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Ipsos MediaCT Launches PLSme!
Ipsos MediaCT Launches PLSme! A unique approach to measuring appeal, brand engagement and monetisation for media and content players.
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The Power of Employer Branding
With unemployment rates in most APAC countries under 5%, employees’ confidence in their ability to easily find another job is predictably high.
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Wellness & Convenience driving new growth in Food Retail
The Asia Pacific region’s food industry is one of the fastest growing and is expected to reach a 33% market share in the global food and beverage market in 2014.
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The Ad Blog - Ad of the Month: Allianz TVC
It’s got great visual creative that captures not only the atmosphere of many Asian countries, its supported by strong emotional messaging – that goes beyond the products Allianz sells, to engage the viewer at an emotive level.
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[WEBINAR]PLSme! A model for decision making in media and content
Ipsos MediaCT developped “PLSme!”, a new framework for understanding audience relationships with media content and brands.
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[WEBINAR]Keys to Leadership Success in Hong Kong and China
Dragonfly Group and Ipsos decided to partner in 2012 to investigate managers’ evaluations of corporate leaders in China and Hong Kong.
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How to Make your Packaging Stand Out?
Sometimes called the fifth 'P' of marketing (along with product, price, promotion & place), packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.
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[WEBINAR]Ipsos HK Seminar: How to Make your Packaging Stand Out?
Sometimes called the fifth 'P' of marketing, packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.