Search
-
Semiotics expert Paul Yao joins Ipsos Hong Kong to boost Regional Qualitative Leadership
Market Research leader Ipsos announce the nomination of Paul Yao as Regional Key Account Director for Ipsos UU - the Ipsos qualitative research specialists.
-
[WEBINAR]Ipsos HK Seminar: Evaluating New Ways to Fund TV Content
What is acceptable and unacceptable in terms of company involvement in television content? For example, could an oil company sponsor a surfing program? Or could a charity fund its own TV show?
-
The Ad Blog - Ad of the Month: Tai Hing, My Hero
Tai Hing: My Hero, is a parody of Ironman which uses local celebrity Eric Kwok, a singer-songwriter. The key message behind the ad is “Tai Hing is a place for people who are looking for some simple and causal meals.”
-
[WEBINAR]Understanding People in the Sharing Economy
Big Data is, as we know, on everyone’s lips nowadays.
-
Trends and Challenges of the Market Research Industry – Outlook for 2020
The market research industry faces new challenges as a result of technological and social change.
-
The Culture of Service Appreciation in Hong Kong
The Culture of Service Appreciation in Hong Kong Survey Report 2013 provides an analysis of key trends of service appreciation in the Customer Services sector in Hong Kong, surveying over 1,000 customers and employees from the customer services sector.
-
Judith Passingham, appointed Global CEO of Ipsos Interactive Services
Ipsos is pleased to announce the appointment of Judith Passingham as Global CEO of Ipsos Interactive Services (IIS), the Ipsos online research division. She will join the company on 2nd January 2014.
-
Ipsos 2013 Reputation Council
The Reputation Council brings together senior communicators from some of the most respected corporations around the world. Its feedback sessions provide an opportunity to discuss the business of reputation management and to share experiences and insights.
-
Smartphones continue to transform our lives
The rise of smartphones has transformed lives globally. Specifically in Hong Kong, 77% of consumers never leave home without their smartphone.
-
[WEBINAR]Enterprise Feedback Management
Leverage Enterprise Feedback Management to stay ahead of the competition