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Leveraging the social media paradox
It’s essential to maintain critical thinking and to consider contrary viewpoints when we use statistics, especially to understand social media.
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Press Release: Verint / Ipsos Consumer Insights Survey
HONG KONG (August 27, 2013) – Verint® Systems Inc. (NASDAQ: VRNT) today announced results from a consumer insights survey conducted by Ipsos, a global market research organization, on the state of customer service in the Asia Pacific region.
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Growing global middle class: Redefining what Premium means
Since 2001, an additional 400 million workers have joined the ranks of the middle- class. Beneath the top-line figures are significant shifts in consumption dynamics, which we have been tracking since 2005 using a combination of questionnaires and in-depth interviews to create a detailed portrait by income level, age profile, geographic location, and shopping behavior.
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Ipsos Business Consulting: Investment trends in emerging markets
Peter Snell, CEO of Ipsos BC on the morning news program from Channel 3, Thailand about investment trends in emerging markets.
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Ipsos Healthcare Rolls out EquityVision Globally
Ipsos Healthcare has announced the global launch of EquityVision – the first brand-building research framework to link the major sources of commercial equity in the multi-channel healthcare marketing environment.
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Turning celebrity endorsements into a valuable investment
In an era of modern advertising, endorsement is no longer asking a super star to appear on TV, telling the audience how good the product is.
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Hong Kong part of Top 10 in World’s Favourite City
London — New York City, London, Paris, Abu Dhabi and Sydney have been voted the world’s favourite cities in the largest ever global survey of its kind by Ipsos on Global @dvisor, covering 18,147 people in 24 countries.
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The importance of agent engagement when introducing a contact centre CEM solution
When measurement tools within the business are not used constructively, a CEM tool can quickly be viewed by the agents as another stick by which they can be beaten.
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Ipsos Hong Kong appoints Adrian Mak to Head its Healthcare team
Market Research leader Ipsos today announces the nomination of Adrian Mak to head its Healthcare practice in Hong Kong.
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APAC Affluent Back to Growth – Ipsos PAX Study
HONG KONG – Global Market Research firm Ipsos today release the 2013 PAX survey results, Asia’s most comprehensive survey of the upscale affluent market covering 11 countries across the region.