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Optimizing advertising ROI in Asia Pacific
Given the current economic times, marketers are looking to optimize every dollar invested that support brands so as to maximize any competitive advantage they can.
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Leveraging the social media paradox
It’s essential to maintain critical thinking and to consider contrary viewpoints when we use statistics, especially to understand social media.
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Press Release: Verint / Ipsos Consumer Insights Survey
HONG KONG (August 27, 2013) – Verint® Systems Inc. (NASDAQ: VRNT) today announced results from a consumer insights survey conducted by Ipsos, a global market research organization, on the state of customer service in the Asia Pacific region.
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Growing global middle class: Redefining what Premium means
Since 2001, an additional 400 million workers have joined the ranks of the middle- class. Beneath the top-line figures are significant shifts in consumption dynamics, which we have been tracking since 2005 using a combination of questionnaires and in-depth interviews to create a detailed portrait by income level, age profile, geographic location, and shopping behavior.
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Ipsos Business Consulting: Investment trends in emerging markets
Peter Snell, CEO of Ipsos BC on the morning news program from Channel 3, Thailand about investment trends in emerging markets.
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Ipsos Healthcare Rolls out EquityVision Globally
Ipsos Healthcare has announced the global launch of EquityVision – the first brand-building research framework to link the major sources of commercial equity in the multi-channel healthcare marketing environment.
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Turning celebrity endorsements into a valuable investment
In an era of modern advertising, endorsement is no longer asking a super star to appear on TV, telling the audience how good the product is.
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Hong Kong part of Top 10 in World’s Favourite City
London — New York City, London, Paris, Abu Dhabi and Sydney have been voted the world’s favourite cities in the largest ever global survey of its kind by Ipsos on Global @dvisor, covering 18,147 people in 24 countries.
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The importance of agent engagement when introducing a contact centre CEM solution
When measurement tools within the business are not used constructively, a CEM tool can quickly be viewed by the agents as another stick by which they can be beaten.
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Ipsos Hong Kong appoints Adrian Mak to Head its Healthcare team
Market Research leader Ipsos today announces the nomination of Adrian Mak to head its Healthcare practice in Hong Kong.