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Does Corporate Reputation matter in Asia?
As Asian brand owners start expanding beyond the region, corporate reputation has found a newly important role as it has shown to have tangible impact on the value of a brand asset.
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The people side of Change
A Google search for ‘change management’ leads to 1.2 billion results (certainly more when you read this). ‘Human resources management’ to only 415 million entries. This tends to indicate that the most critical portion of change, the human side, is vastly overlooked.
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Empathy is key to business innovation
Innovation is key to a business’s ongoing success. But many are not certain about how to make innovation happen.
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Profitable growth by closing the loop on auto buyer feedback
The automotive field is getting more fiercely competitive, due to the macroeconomic climate and its subsequent impact on car buying.
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Optimizing advertising ROI in Asia Pacific
Given the current economic times, marketers are looking to optimize every dollar invested that support brands so as to maximize any competitive advantage they can.
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Leveraging the social media paradox
It’s essential to maintain critical thinking and to consider contrary viewpoints when we use statistics, especially to understand social media.
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Press Release: Verint / Ipsos Consumer Insights Survey
HONG KONG (August 27, 2013) – Verint® Systems Inc. (NASDAQ: VRNT) today announced results from a consumer insights survey conducted by Ipsos, a global market research organization, on the state of customer service in the Asia Pacific region.
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Growing global middle class: Redefining what Premium means
Since 2001, an additional 400 million workers have joined the ranks of the middle- class. Beneath the top-line figures are significant shifts in consumption dynamics, which we have been tracking since 2005 using a combination of questionnaires and in-depth interviews to create a detailed portrait by income level, age profile, geographic location, and shopping behavior.
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Ipsos Business Consulting: Investment trends in emerging markets
Peter Snell, CEO of Ipsos BC on the morning news program from Channel 3, Thailand about investment trends in emerging markets.
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Ipsos Healthcare Rolls out EquityVision Globally
Ipsos Healthcare has announced the global launch of EquityVision – the first brand-building research framework to link the major sources of commercial equity in the multi-channel healthcare marketing environment.