Search
-
Turning celebrity endorsements into a valuable investment
In an era of modern advertising, endorsement is no longer asking a super star to appear on TV, telling the audience how good the product is.
-
Hong Kong part of Top 10 in World’s Favourite City
London — New York City, London, Paris, Abu Dhabi and Sydney have been voted the world’s favourite cities in the largest ever global survey of its kind by Ipsos on Global @dvisor, covering 18,147 people in 24 countries.
-
The importance of agent engagement when introducing a contact centre CEM solution
When measurement tools within the business are not used constructively, a CEM tool can quickly be viewed by the agents as another stick by which they can be beaten.
-
Ipsos Hong Kong appoints Adrian Mak to Head its Healthcare team
Market Research leader Ipsos today announces the nomination of Adrian Mak to head its Healthcare practice in Hong Kong.
-
APAC Affluent Back to Growth – Ipsos PAX Study
HONG KONG – Global Market Research firm Ipsos today release the 2013 PAX survey results, Asia’s most comprehensive survey of the upscale affluent market covering 11 countries across the region.
-
China Luxury Forecast
Ipsos/ Ruder Finn China Luxury Forecast 2014 is in its fifith year and provides an annual analysis of key trends in the luxury sector in Mainland China and Hong Kong.
-
Poll: What makes Asians happy?
Asia Pacific – In a recent poll to understand the happiness levels in Asia and its contributing factors, Ipsos finds that the top 3 factors of those who said they are happy include their relationship with their partner or spouse (45%).
-
Faster, brighter, smarter - and we still want more
Almost unnoticed, those of us fortunate enough to reside in Thomas Friedman’s “flat world” have undergone a remarkable technological evolution in our day-to-day activities. Imperceptibly, we've digitized our daily lives and now expect continuous connectivity.
-
Global consumers crave foreign fare and handmade care
Foods from different regions or cultures – as well as artisanal foods – were the top choices among global consumers who were asked to express their interest in a variety of unique food products to be eaten at home.
-
Zou san, too busy for breakfast?
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.