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Physicians & Consumers Online Behaviour Survey
As the digital age has been radically changing the access to information and behaviours of people around the world, Ipsos Healthcare and Ruder Finn Asia Health & Wellness jointly conducted a survey in the last quarter of 2012 to examine how physicians’ online behaviour in the use of digital and social media channels has been transformed.
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Press Release: HKACE Survey – Customer Services Through New Age Channels
The survey of more than 500 Hong Kong customers aged between 15 and 59 was conducted between November 19 and December 7, 2012 by research company Ipsos.
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White paper: Social matters – but just how much
Whilst social media has won a huge following of connected consumers in recent years, there has been a lot of discussion about how marketers should respond.
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White paper - In the Mood for Wine: Hong Kong’s New Love Affair
In today’s Pearl of the Orient, a glass of a fullbodied Bordeaux seems easier to come by than a cup of a potent baijiu.
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November - Media Atlas Hong Kong: paid dailies still mainstream, free dailies catching up
Media Atlas Hong Kong: paid dailies still mainstream, free dailies catching up.
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[WEBINAR] Ethnography Research
As markets become more complex and competitive, brands are looking for more in-depth insights about consumers, their environments and interactions, which can be difficult to capture using traditional market research tools.
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Hong Kong smartphone Landscape - Infographic
As the price of Smartphones has decreased, and the additional functionalities they provide, especially in terms of communications, become the norm for society, it is normal than smartphones are now becoming mainstream.
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Exclusive Poll: China, Japan citizens back Obama for second term
Citizens of China and Japan overwhelmingly support President Barack Obama to win a second term, according to an exclusive AFP-Ipsos poll which suggests Mitt Romney’s tough talk on the Asian powers could have dented his image.