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Ipsos Loyalty
Ipsos Loyalty is the global leader in customer experience, satisfaction and loyalty research with over 1,000 dedicated professionals located in over 40 countries around the world. Our creative solutions build strong relationships which lead to better results for our clients. This has made us the trusted advisor to the world’s leading businesses on all matters relating to measuring, modeling, and managing customer and employee relationships.
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Wallet Allocation Optimizer (WAO)
Ipsos Loyalty’s WAO! provides a creative solution which will help marketers build stronger customer relationships leading to greater business success and more sustainable brands.
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Product testing
With InnoQuest*Product, we help you develop new products, improve existing products and maximize a product’s life and profitability using a product lifecycle approach.
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Affluent Interest in Summer Travel Is Hitting New Highs
As the summer travel season heats up, the Q2 Ipsos Affluent Barometer reports that a record 72% of Affluents are planning a vacation this summer.
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Ipsos-PayPal Study: APAC Millennials Confident in Online Cross-border Shopping
Ipsos-PayPal study: Millennials in Asia Pacific are comfortable and confident when it comes to online and cross-border shopping. 65 percent of the millennials surveyed have purchased in a foreign currency, while 33 percent have bought from a website that was not in their native language.
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Secrets about Car Purchaser in China
Recently, Ipsos has conducted a survey among current car owners and potential buyers within 3 years in eight cities, including Beijing, Shanghai, Guangzhou, Hangzhou, Xi'an, Wuhan, Shenyang and Chengdu.
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IPSOS VIEWS: Is the Behavioural Lens Out of Focus?
In this Ipsos Views paper, Pascal Bourgeat takes the helicopter view of behaviour to show that the lens we use is often out of focus and why. He then sets out to show a simpler and clearer view of how (economic) behaviour works from the overlap of various areas of behavioural science, and presents examples from different industry sectors.
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Chinese Outbound Tourist (City) Consumption
WTCF successfully organized its members, such as China International Travel Service Limited, Head Office (CITS), China Youth Travel Service (CYTS), CAISSA (China), and UTS, to actively involve in the survey, and again, commissioned Ipsos, one of the world’s three biggest market research institutions to carry out the social survey in the following six months in China.