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Advisory Services
We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
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[WEBINAR]Ipsos HK Seminar: Enterprise Feedback Management in Action
Are you really optimizing customer experiences, or merely monitoring them?
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Case Study - Leading shopping mall in Hong Kong
To understand the changing needs of the key customer segments and their behaviours in relation to the client's brand and competitors.
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[WEBINAR]Ipsos HK Seminar: How to Make your Packaging Stand Out?
Sometimes called the fifth 'P' of marketing, packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.
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The Culture of Service Appreciation in Hong Kong
The Culture of Service Appreciation in Hong Kong Survey Report 2013 provides an analysis of key trends of service appreciation in the Customer Services sector in Hong Kong, surveying over 1,000 customers and employees from the customer services sector.
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Judith Passingham, appointed Global CEO of Ipsos Interactive Services
Ipsos is pleased to announce the appointment of Judith Passingham as Global CEO of Ipsos Interactive Services (IIS), the Ipsos online research division. She will join the company on 2nd January 2014.
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[WEBINAR]Enterprise Feedback Management
Leverage Enterprise Feedback Management to stay ahead of the competition
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[WEBINAR]EFM Event
Time-starved customers are less and less willing to provide feedback in traditional ways.