Brands

Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

Integrating retail into consumers’ everyday lives

Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.

Rethinking our Assumptions

We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.

We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.

With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.

How brands' communication travel across cultures?