Brands

Luxury Asian
Shopper Publication

Hedonism, Heritage, and Human-Centricity: Unpacking the New Codes of Global Luxury

The global luxury sector is at a fascinating crossroads, defined not by linear growth but by a deep psychological duality. Today’s consumer is caught between two powerful, opposing forces: a ‘Carpe Diem’ urgency for immediate gratification and a profound retreat toward the safety and authority of heritage brands.
authenticity is king
Trends & Prospective Publication

81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
Ipsos | Expectations / Context / Empathy /
Brands Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
Ipsos | Brand Success | Expectations
Brands Publication

The shifting power of influence

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
Ipsos | luxury | customer experience | automotive | retail
Customer Experience Publication

The future luxury customer

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
How to grow your brands when purchasing power is shrinking | Ipsos
Brands Publication

How to grow your brands when purchasing power is shrinking

While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
Ipsos Views | White paper | Sustainability | Advertising | Thought Leadership
Environment Publication

Sustainability and Advertising: Friends or foes?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
How inflation affects customer experience expectations
Customer Experience Publication

How inflation affects customer experience expectations

Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.
Misfits
Brands Publication

MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
Ipsos | Whitepaper | Omnichannel | Marketing | Retail | Strategy
Shopper Publication

Beyond omnichannel to convergent commerce ecosystems

Integrating retail into consumers’ everyday lives
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