Brands

Luxury Asian
Shopper Publication

Hedonism, Heritage, and Human-Centricity: Unpacking the New Codes of Global Luxury

The global luxury sector is at a fascinating crossroads, defined not by linear growth but by a deep psychological duality. Today’s consumer is caught between two powerful, opposing forces: a ‘Carpe Diem’ urgency for immediate gratification and a profound retreat toward the safety and authority of heritage brands.
Revealing Implicit Brand Drivers
Brands Publication

Revealing Implicit Brand Drivers

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
Branded Content - Optimising for Brand Impact
Brands Publication

Branded Content - Optimising for Brand Impact

Content is king, or is it context? One thing for sure is the framework for successful branded content is resonance for people with the Content, Platform and Brand.
American Apparel Brands Craze in Hong kong
Shopper Publication

American Apparel Brands Craze in Hong kong

Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated to include Levi’s, Calvin Klein, GAP and DKNY.

Press Release: New Censydiam Suite of Business Solutions Helps Brands Grow by Connecting with Deeper Human Emotions
Censydiam Survey

Press Release: New Censydiam Suite of Business Solutions Helps Brands Grow by Connecting with Deeper Human Emotions

Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase.
Market Research Survey

Ipsos/Campaign Asia-Pacific 2013 Marketer’s Outlook study

Following a better-than-expected year, marketers are more optimistic, but will place greater emphasis on growing brand loyalty, integrated campaigns, ROI and overall effectiveness.
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