Insights

Ipsos - HK & Global Insights - July 2020

Ipsos Insight March 2020

This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.

Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?

It can be easy to lose sight as to why in store analytics are so important to your store’s decision making process.

Paris, 17 May 2016 - In a digital age awash with information, business leaders need intelligence beyond data to drive success. Recognising a growing need to find relevant information and make sense of it, Ipsos has developed the Insight Cloud, an ‘always on’ socialised intelligence platform. The cloud-based solution facilitates the curation of insights from multiple sources and reinvents how insights are connected, shared and activated within a client organisation.

InnoConstruct is a new tool for identifying the best combination of concept elements, including headline, insights, benefits, reasons to believe, brand, price, and package.

Insight Cloud is an ‘always on’ social intelligence platform that nurtures curated insights from multiple sources and reinvents how these insights are connected, socialized and activated. It is a cloud-based solution that allows multiple stakeholders to engage, ideate and collaborate on insights in real time, providing an ongoing source of inspiration for your organization.

Millennials seem to be changing everything these days. Their spending power alone gives them the right to dictate what succeeds or bombs miserably in today’s marketplace.