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Indonesia

Ipsos
Innovation & Knowledge : New Services

Innovation & Knowledge

New Services

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
11 June 2018
New Services

Device Agnostic: What Marketer’s Need to Know

Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.
25 October 2017

Features

Discover Flair Collection

Launched in 2005, Ipsos Flair grew from a desire to combine Ipsos expertises, with a view to presenting a vision of society.

Flair Collection

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