Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.
Flair Collection
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
The genesis of a new realm of possibility in manufacturing and supply chain. 3D printing is truly revolutionary. The ability to print bespoke parts and products will transform industrial manufacturing as well as many other sectors including Healthcare.
In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
Applife is Ipsos proprietary app using mobile for qualitative research.
Ipsos Business Consulting provides practical advice for your business or organisation built on fact-based consulting approaches. We help business leaders and organisations worldwide build, compete, and grow in the marketplace by making idiosyncratic, permanent, and significant improvements in overall performance.