Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
Riding the ups and downs of today’s omnichannel shopper landscape
A new survival strategy in an increasingly volatile world
How has the pandemic impacted the positive momentum of premium brands?
Why only some advertising gets talked about on social media and becomes famous
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
Delivering customer experience in the face of mask wearing
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
Ipsos in Indonesia's first client newspaper Vol.1 (quarterly)
Understanding the power of spontaneous reactions to develop stronger innovations
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.