This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
Time for a strategic reset?
Flair Collection
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
Achieving brand growth in a mindful and mindless world.
Reassessing the eight motivators of purchase in the context of COVID-19.
Latest Syndicated studies by Ipsos South East Asia
After the success of our first Ipsos Flair in Indonesia, made possible thanks to the great reception of our clients and the commitment of our teams, we are pleased to present the second edition, which coincides with the 70th Anniversary of the recognition of Indonesia as an independent state by the Netherlands, December 27, 1949. Ipsos has been in Indonesia since 2008 with 130+ full-time employees. Ipsos conducts qualitative and quantitative research among the general public and specific targets (business, professional, farmers etc.).
The second edition of Indonesia Flair presents a dynamic and thriving nation that is growing in international importance.
In this changing world, retailers need to adapt to remain relevant and competitive.
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
Youth perceptions on their education and their future.