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Ipsos
Innovation & Knowledge: All

Innovation & Knowledge

Consumer & Shopper

Avoiding the Activist Trap in ESG Marketing

Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.
28 February 2025
New Services

The Power of Product Testing with Synthetic Data

Humanizing AI: Part 2
4 February 2025

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Customer Experience

The Employee Customer Ripple Effect

Doing the right thing by employees is doing the right thing by customers
4 December 2024
Media & Brand Communication

Growing Your Brand Through Societal Impact

Why socially conscious branding matters
4 December 2024
Culture
Society

GLP–1s: A Healthcare Revolution?

One of this century’s biggest game-changers will likely be a novel drug class that’s showing unprecedented success, or the promise of it, in treating some of the world’s most prevalent conditions.
4 December 2024
Health
Society

Ipsos Update - November 2024

Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
13 November 2024
Society

Ipsos Update - October 2024

Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
3 October 2024
Society

Ipsos Update – September 2024

Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
3 September 2024
New Services

Change Means Friction: Measuring and Leveraging Cognitive Conflict to Drive Behavior Change

Konflik kognitif dinilai cukup penting dalam pengambilan keputusan manusia dan konflik ini juga dapat dimanfaatkan untuk memprediksi maupun mengubah perilaku manusia.
21 August 2024
Education
Media & Brand Communication

AI in Advertising Research

Humanizing AI to Spark Creativity and Brand Success.
18 July 2024