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Innovation & Knowledge

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
11 January 2022
Ipsos Update - January 2022

We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
4 January 2022

Features

Discover Flair Collection

Launched in 2005, Ipsos Flair grew from a desire to combine Ipsos expertises, with a view to presenting a vision of society.

Flair Collection

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