Insight Hub

All content

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  Children Survey

  Ipsos Survey on World Refugee Day

  Paradox among Indians towards Refugees – 65% Indians want victims of war and persecution to be given refuge in India & other countries; 64% Indians do not want influx of refugees in India – feel they come for economic reasons
  
  

  20.06.19
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  Brands Survey

  Ipsos India’s Most Influential Brands of 2018

  Vivek Gupta, Managing Director (Business Head, Mumbai), Ipsos in India

  18.06.19
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  Artificial Intelligence Publication

  Artificial intelligence: Four points of vigilance

  This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.

  12.06.19
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  Election Publication

  Ipsos Update - June 2019

  June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.

  03.06.19
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  Consumers Publication

  Mind the gap: Why what a brand promises and what it delivers matter

  What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

  31.05.19

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

  Subscribe

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  Customer Experience Publication

  Designing a better mystery shopping programme

  A seven-step guide for organisations to derive more value from a better mystery shopping programme.

  31.05.19
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  Online Research Publication

  For the Love of Money? Motivation and engagement in Online Research Communities

  A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.

  29.05.19
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  Election Survey

  How Ipsos Predicted the Exit Poll Right?

  Meticulous planning, statistical rigour, high quality data collection, sophisticated analysis techniques and in-depth knowledge of doing it across the world, are the key five success factors for the success of News18-Ipsos in predicting the 2019 general election of India most accurately.

  28.05.19
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  Europe Survey

  71% Urban Indians say the European Union has made Europe stronger: Ipsos European Elections 2019 Survey

  Disinterest among Britons palpable – only 3 in 10 interested in upcoming EU elections

  20.05.19
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  Students Survey

  4 in 10 Indians want complete ban on Marijuana, Tobacco, Vaping, Online Betting, Violent Games: Ipsos Vices Global Study

  Chocolates, Social Media, Packaged Salty Snacks and Sugary Soft Drinks morally acceptable in moderation.
  
  10 years hence Indians foresee consumption of hard drinks surging
  

  14.05.19
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  Consumers Publication

  We see with our mind, not just with our eyes

  This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

  07.05.19