Consumer Confidence further improves in October 2021 - Refinitiv-Ipsos India PCSI

Consumer Confidence of Urban Indians has further improved in October, and has surged by 1.9 percentage points over September, according to the Refinitiv-Ipsos India Primary Consumer Sentiment Index (PCSI).  The monthly PCSI, which is driven by the aggregation of the four weighted sub-indices has shown improvement across at least 3 sub-indices in October, over the previous month: The PCSI Economic Expectations (“Expectations”) Sub Index , is up minutely by 0.3 percentage points; the PCSI Investment Climate (“Investment”) Sub-Index has increased by a robust 3.8 percentage points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index has moved up significantly by 4.2 percentage points ; and the PCSI Employment Confidence (“Jobs”) Sub-Index is down by 0.5 percentage points.

“Consumer Confidence has improved in October and notably in the two key areas of personal finances and investments for the future. This augurs well for the festival season as consumers do not feel strapped for funds to splurge and enjoy the festival time. Confidence around the economy has seen a minor uptick and it’s understandable as the economy will take a longer time to repair and recover, due to the long-term impact of the pandemic. Confidence around jobs is downbeat and this needs special focus, both by the govt and India Inc – after all  improved job outlook is critical to sustainability of demand,” says Amit Adarkar, CEO, Ipsos India.

    
India PCSI 2014-2021 Trend