Consumer Confidence further rises for urban Indians in Feb 2024 – surges 2.9 percentage points: LSEG-Ipsos PCSI India 2024
Refinitiv has rebranded to LSEG (London Stock Exchange Group)
The LSEG-Ipsos monthly Primary Consumer Sentiment Index (PCSI) Consumer Confidence has further improved in February 2024, over January 2024, according to the LSEG-Ipsos Primary Consumer Sentiment Index (PCSI). Overall, there was a 2.9 percentage points increase in February 2024, over the previous month, as India continues to show resilience despite the stressed global macro forces, and its score was 69.4 (highest globally).
The PCSI is driven by the aggregation of the four weighted sub-Indices and the report showed a positive uptick across all the 4 sub-indices: the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index was up 4.2 percentage points; the PCSI Investment Climate (“Investment”) Sub-Index moved up 4.2 percentage points;the PCSI Economic Expectations (“Expectations”) Sub-Index was up 1.7 percentage points and the PCSI Employment Confidence (“Jobs”) Sub- Index increased 2.5 percentage points.
How did the global markets stack up?
Global markets provided interesting trends – some markets witnessed an uptick in the sentiment index and some markets witnessed a downward slide in consumer sentiment.
The Global Consumer Confidence Index is the average of all surveyed countries’ Overall or “National” indices. This month’s installment is based on a monthly survey of more than 21,000 adults under the age of 75 from 29 countries conducted on Ipsos’ Global Advisor online platform. This survey was fielded between January 26 and February 9, 2024.
Consumer sentiment in 29 countries
Among the 29 countries, India (69.4) holds the highest National Index score this month. Indonesia (65.2) and Thailand (60.4) are the other countries with a National Index score of 60 or higher.
“We continue to witness stable conditions in terms of the economy, personal finances, as consumers are less stressed about running their households and daily spends, and are also buoyant about discretionary spends, for investments, savings and buying big ticket items. Interestingly, sentiment around jobs has also improved as some companies are hiring in the new fiscal. Our survey captures the pulse of the consumer and gauges how consumer sentiment moves from month to month, as it has ramifications for marketers. In a depressed macro environment, it would be natural for consumers to cutback, and it resets consumer priorities. But in the reverse scenario (which was seen in Feb 2024), consumers are willing to splurge and generally feel good about the economy and the job market. Also, the interim Budget had no big surprises in terms of direct and indirect taxes – govt did not burden the consumers more. Food inflation has also been under control,” said Amit Adarkar, CEO, Ipsos India.
About the Study
These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform. They are first reported each month by LSEG as the Primary Consumer Sentiment Index (PCSI).
The results are based on interviews with over 21,200 adults aged 18+ in India, 18-74 in Canada, Israel, Malaysia, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries.
The monthly sample consists of 1,000+ individuals each in Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Spain, and the U.S., and 500+ individuals in each of Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Israel, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, Thailand, and Türkiye. The sample in India consists of approximately 2,200 individuals of whom 1,800 were interviewed face-to-face and 400 were interviewed online, using the IndiaBus platform.
Samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the U.S. can be considered representative of their general adult populations under the age of 75. Samples in Brazil, Chile, Colombia, Indonesia, Israel, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Türkiye are more urban, more educated, and/or more affluent than the general population. The survey results for these countries should be viewed as reflecting the views of the more “connected” segment of their populations. India’s sample represents a large subset of its urban population — social economic classes A/B/C in metros and tier 1-3 town classes across all four zones.
The data is weighted so that the composition of the sample in each country best reflects the demographic profile of the adult population according to the most recent census data.
The global indices and averages reported here reflect the average result for all the countries and markets in which the survey was conducted. They have not been adjusted to the population size of each country or market and are not intended to suggest “total” results.
Sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. The precision of Ipsos online surveys is calculated using a Bayesian credibility interval with a survey of N=1,000 being accurate to +/- 3.5 percentage points and a survey of N=500 being accurate to +/- 5.0 percentage points. For more information on credibility intervals, visit this page.
The LSEG/Ipsos Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly survey of consumer attitudes on the current and future state of their local economy, personal financial situation, savings, and confidence to make major investments. The PCSI metrics reported each month for each of the countries surveyed consist of a “Primary Index” based on all 10 questions below and of several “sub-indices” each based on a subset of these 10 questions.
The publication of these findings abides by local rules and regulations.
