India continues to show resilience in March – Consumer Sentiment Up – Refinitiv-Ipsos PCSI

Macro global factors notwithstanding, Consumer Sentiment for India has shown improvement over the previous month. Has moved up 1.2 percentage points in March 2022 according to the Refinitiv-Ipsos Primary Consumer Sentiment Index.  

Consumer Sentiment is up for investments sub index 2 points; personal finances sub index has moved up 1.9 percentage points, confidence around the economy sub index has moved up 1.5 percentage and confidence around jobs sub index is up 1 percentage points.

“Consumer sentiment has moved up slightly, but it is above the 2019 levels showing recovery,” said Amit Adarkar, CEO, Ipsos India

       India PCSI 2016-2022 Trend

Methodology

These are findings of an Ipsos online poll conducted February 18, 2022 – March 4,2022.  For this survey, a sample of 500 adults from Ipsos' India online panel  aged 16-64 was interviewed online. As this is an online poll in India, representative of the online community in the country, it is not reflective of the general population; however, the online sample in is particularly valuable in their own right as they are more urban, educated and have more income than their fellow citizens and often referred to as “Upper Deck Consumer Citizens” or Primary Consumers. The precision of the Refinitiv/Ipsos online polls is measured using a Bayesian Credibility Interval. In his case, the poll has a credibility interval of plus or minus 5.0 percentage points for all adults. For more information on the Bayesian Credibility Interval please see  http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5836.

The Refinitiv/Ipsos India Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments. The Index is composed of four sub-indices: Current Conditions Index; Expectations Index; Investment Index; and, Jobs Index.