Insight Hub

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  Election Publication

  Ipsos Update - June 2019

  June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.

  03.06.19
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  Consumers Publication

  Mind the gap: Why what a brand promises and what it delivers matter

  What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

  31.05.19
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  Customer Experience Publication

  Designing a better mystery shopping programme

  A seven-step guide for organisations to derive more value from a better mystery shopping programme.

  31.05.19
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  Online Research Publication

  For the Love of Money? Motivation and engagement in Online Research Communities

  A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.

  29.05.19
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  Election Survey

  How Ipsos Predicted the Exit Poll Right?

  Meticulous planning, statistical rigour, high quality data collection, sophisticated analysis techniques and in-depth knowledge of doing it across the world, are the key five success factors for the success of News18-Ipsos in predicting the 2019 general election of India most accurately.

  28.05.19

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Europe Survey

  71% Urban Indians say the European Union has made Europe stronger: Ipsos European Elections 2019 Survey

  Disinterest among Britons palpable – only 3 in 10 interested in upcoming EU elections

  20.05.19
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  Students Survey

  4 in 10 Indians want complete ban on Marijuana, Tobacco, Vaping, Online Betting, Violent Games: Ipsos Vices Global Study

  Chocolates, Social Media, Packaged Salty Snacks and Sugary Soft Drinks morally acceptable in moderation.
  
  10 years hence Indians foresee consumption of hard drinks surging
  

  14.05.19
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  Consumers Publication

  We see with our mind, not just with our eyes

  This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

  07.05.19
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  Social Media Publication

  Why we can’t live without digital media

  It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.

  29.04.19
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  Ipsos Update Survey

  Amit Adarkar, Ipsos India CEO picks up additional charge of Operations Director for Ipsos Asia Pacific

  He has a dual reporting - to Christophe Cambournac, CEO of Asia, Middle East and Africa (AMEA) and to Hamish Munro, Ipsos global CEO Operations and Ipsos Interactive Services (IIS).

  26.04.19
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  Environment Survey

  Air Pollution, Global Warming & Overpopulation - top 3 environmental worries among Urban Indians: Ipsos Earth Day Survey

  Hierarchy of environmental concerns defined by local affliction of markets
  90% Indians concerned about non-recyclable product waste
  
  

  25.04.19