Insight Hub

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  Government Publication

  Ease of Living Index 2018

  'Ease of Living' as a term though widely used in urban policy and programming, has no standard definition. For some, it is fundamentally tied to physical amenities such as water supply, solid waste management, parks and green space etc; for others it relates to cultural offerings, career opportunities, economic dynamism or safety.

  24.08.18
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  Social Media Publication

  Are You Using Social Data Optimally?

  Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.

  23.08.18
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  CSR Survey

  Ipsos in Italy & Ipsos Foundation for India

  Ipsos in Italy clients and staff and the Ipsos Foundation have raised funds to create a vocational center in the region of Varanasi, India.

  02.08.18
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  Market Research Publication

  Ipsos Update - August 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
  

  01.08.18
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  Society Survey

  80% Indians Want Discrimination Against Transgender to End: Survey

  While the world is becoming more tolerant of the third gender, with at least 72 per cent Indians perceiving transgender people as a natural occurrence, India has become the top most nation to believe that it is not a mental disease, said the Ipsos Global Survey on transgender people along with Buzzfeed and Williams Institute.

  13.07.18

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Ethnography Publication

  Ethnography: an Unfiltered View of Reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

  11.06.18
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  Sports Survey

  FIFA World Cup - 2018

  83% Indians are aware of the World Cup 2018; 85% Claim to be watching Soccer: Ipsos Survey

  07.06.18
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  Ipsos Update Publication

  Ipsos Update - June 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.

  31.05.18
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  Environment Survey

  Indians concerned about effects of Non-recyclable Waste on Environment

  87% Indians concerned about effects of Non-Recyclable Product Waste on Environment: Ipsos Global Survey on World Environment Day

  24.05.18
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  Holidays Survey

  2018 Summer Holiday Plans Among Europeans, Americans and Asians

  Europ Assistance releases its 18th annual Barometer on Summer holidays, focusing on Europe's, America's, and the first time Asia's holidays plans. In 2018, summer holiday plans are consolidating in all countries with a stable budget in Europe and the United States, India and China, while increasing in Brazil. Millennials are disrupting traditional practices giving new strength to alternative lodging and online reviews in all markets including India.Social media are becoming a holidays must-have for India and China, the United States and Brazil while Europeans disconnect more easily. 60% of Indians and Chinese will not disconnect from work during their holidays; most Europeans intend to disconnect completely from work during their holidays.
  
  
  

  23.05.18
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  Food & Beverage Publication

  ‘Natural’ food: What Does it Mean to Consumers?

  Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

  18.05.18