A new survey to capture elements beyond populism finds that Indians are optimistic about the future of India, have confidence in most macro institutions, are quite rigid about their leaders and leadership style, but largely feel the system is broken.
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
A major new Ipsos study of over 19000 people in 27 countries shows that the majority of Indians say that they regularly see fake news and half of them said that they believed a fake story, only to discover later that it was fake.
Notably, the survey further shows our trust in politicians and media declining.
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
'Ease of Living' as a term though widely used in urban policy and programming, has no standard definition. For some, it is fundamentally tied to physical amenities such as water supply, solid waste management, parks and green space etc; for others it relates to cultural offerings, career opportunities, economic dynamism or safety.
Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
While the world is becoming more tolerant of the third gender, with at least 72 per cent Indians perceiving transgender people as a natural occurrence, India has become the top most nation to believe that it is not a mental disease, said the Ipsos Global Survey on transgender people along with Buzzfeed and Williams Institute.
