SEO Got Us Found. GEO Gets Us Recommended.
The article explains the shift from SEO to GEO, where brands must focus on being recommended by AI as consumer decisions become increasingly AI-driven. It emphasizes the need to build strong digital credibility and influence AI-generated recommendations across platforms.
From Google searches to AI recommendations, the automotive buyer journey is undergoing its most significant transformation since the rise of the internet. Search Engine Optimization (SEO) helped brands become discoverable. Generative Engine Optimization (GEO) is about something far more powerful—ensuring AI engines such as ChatGPT, Google AI Overviews, Copilot, Gemini, Claude and voice assistants recommend your brand when consumers ask for advice.
This article was originally published in Autocar Professional: Click here to read
