Indians & Asians share great relationship with spouse/partner, feel loved, but satisfaction with romance lower - Ipsos Love Life Around the World Survey
Ipsos Global Advisor 32 country study for Valentine's Day
February 14 is Valentine’s Day. In the spirit of the occasion, Ipsos conducted a worldwide survey that shows interesting findings about how global citizens perceive various aspects of their love life and how satisfied they feel about each of them. Interestingly, global citizens polled were most satisfied with the relationship and bonhomie shared with their spouse/ partner, followed by the feeling of being loved, but satisfaction with romance and sex life was comparatively lower. And similar trend was seen in India and Asia.
These are the findings of the Ipsos Global Advisor 32 country study.
Relationship with Partner/ Spouse
84% of global citizens claim to be satisfied with the relationship and personal bond they share with their spouse/ partner. Across markets, more number of citizens polled were satisfied with their significant other. In case of Asia, the markets most satisfied with their partners/ spouses were, Indonesia (94%), Malaysia (90%), Thailand (90%), China (89%), Australia (87%), India (84%), Singapore (83%), South Korea (73%) and Japan (70%).
Feeling Loved
76% of global citizens polled said they feel loved. In Asia Pacific Region, the markets that felt most loved were Indonesia (87%), China (84%), India (82%), Malaysia (80%), Thailand (76%), Australia (75%), and Singapore (75%). South Korea (53%) and Japan (49%) displayed polarized view with only 1 in 2 feeling loved.
Romance/ Sex Life
On the Romance aspect, there was a general feeling of lower satisfaction, by regions and markets and it was a mixed bag. Markets most satisfied by the levels of romance in their lives included, China (79%), Indonesia (75%), Thailand (75%), India (69%) and Singapore (66%). Mediocre degree of romance existed in Australia (61%) and Malaysia (57%). While the markets with lowest satisfaction with romance were Japan (34%) and South Korea (44%).
Elucidating on the findings of the survey, Amit Adarkar, CEO, Ipsos India said, “Urban Indians share a strong bond with their partner/ spouse and there is a tangible feeling of acceptance and being loved, but romance is not keeping pace and is leading to lower levels of satisfaction in defining relationships. Probably, days like the Valentine’s Day is a good way to re-kindle romance in relationships.”
