India’s Mobile Phone Market
India is home to one of the fastest growing mobile phone markets in terms of penetration thanks to tectonic shifts which have taken place within the market over the past decade.
Mobile subscribers grew from 2 million in 2000 to 939 million in 2012. Handset sales increased from 17.5 million in 2003-04 to 221 million in 2012. Cellular Operators Association of India (COAI) forecasts the handset market will reach 1.24 billion – one mobile phone for every person living in the country – within 2015.
Wireless teledensity – the number of telephone connections for every hundred individuals – in India has grown significantly in recent years, rising from 13 per cent in 2006 to 74 per cent in 2012. This growth was driven by increasing mobile penetration in both rural and urban areas. Telecom operators have expanded into rural markets by launching affordable price plans and attractive promotions tailored to the needs of rural users.
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