Insight Hub

All content

• 

  Brands Publication

  Brand Purpose: What’s the Point of You?

  Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

  01.12.17
• 

  Ipsos Update Publication

  Ipsos Update - December 2017

  Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.

  30.11.17
• 

  Brands Publication

  Future-Proof Your Brand

  We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.

  27.11.17
• 

  Millennials Publication

  Ipsos in Pakistan Presents Millennials

  MENA's most comprehensive syndicated study on Generation Y.

  20.11.17
• 

  Ipsos Update Publication

  Ipsos Update – November 2017

  Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  01.11.17

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

  Subscribe

• 

  Economic Pulse Publication

  The Economic Pulse of the World - October 2017

  The average global economic assessment of national economies surveyed in 26 countries is up two points this wave with 47% of global citizens rating their national economies as ‘good’.

  31.10.17
• 

  Device Agnostic Publication

  Device Agnostic: What Marketer’s Need to Know

  Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.

  25.10.17
• 

  Driverless cars Publication

  The Future of Mobility - On the Road to Driverless Cars

  At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.

  25.10.17
• 

  Innovation Publication

  Smartificial Intelligence

  Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?

  19.10.17
• 

  Path to Purchase Publication

  Are You Leveraging Your Path to Purchase as a Path to Growth?

  Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.

  18.10.17
• 

  Women Publication

  Breaking the Stereotype

  Empowering women in advertising in developing markets.

  17.10.17