Buyers of passenger and commercial vehicles in India will soon be in position to benefit from major government incentives promoting EVs and Electric Autonomous Features. This government attempt to clean up India’s roads for future generations will encourage car manufacturers to invest in bringing next-generation technology to Indian consumers, an endeavour which comes with its own set of challenges.
Within India, OEMs such as Tata Motors and Mahindra & Mahindra have been leading the way in EV and autonomous driving technology. They nevertheless remain far behind the industry leaders in the west, and also face unique challenges due to the road conditions and economic realities of the country.
An Ipsos Business Consulting examination of the industry gives context to the government’s vision of a cleaner road network and the car manufacturers’ efforts to design the next generation of vehicles for India. Through a measured analysis of each major challenge faced by car manufacturers in this area, we provide a realistic outlook for the development and deployment of EV and self-driving technology in the years and generations ahead.